Municipal Cultural Planning Ontario Library Association January 30, 2009

1. Municipal Cultural Planning Ontario Library Association January 30, 2009

2. Overview • Municipal Cultural Planning • Case Studies • Prince Edward County • City of Toronto

3. Municipal Cultural Planning • The strategic and integrated planning of cultural resources to support economic and community development Municipal Cultural Planning Partnership

4. Integration Heritage Plans Social Plans Economic Development Official Plan Cultural Plan Official Plan Growth Management Strategy Urban Design

5. Sustainability

6. Paradigm Shift Now … Planning for the lived and expressed culture of a community Integrating culture into planning • Then … • Planning • for cultural • facilities • Planning • for cultural • programs

7. Identifying Assets

8. Cultural Resources Creative Occupations Creative Industries Facilities and Spaces Cultural Resources Festivals and Events Community Organizations Natural Heritage Cultural Heritage

10. Provincial Cultural Mapping System • Municipal Cultural Planning Working Group • Sam Coughlin, Chair • ‘Template’ for municipalities • Cultural Resource Framework (taxonomy) • Partnership model and technology interface • Sources • Your Local Marketplace • Community Information Centres • Heritage information (planning systems), etc.

11. Municipal Cultural Plans • Large urban • Toronto, Hamilton, Mississauga • Mid-size • Barrie, Oakville, Chatham-Kent • Small town and rural • Prince Edward County, Oxford County, Orillia • Regions • Niagara

12. Prince Edward County – A Creative Rural Economy

13. Prince Edward County

14. Economic Impacts • Tourism visits up 74% ; spending up 168%. • Property Assessment - up ¾ of a $1 billion • $20-$30 million investment - Picton downtown • Population • Decline (2001 census) • Rising 2% (2006)

15. Economic Impacts • $45 million in wine industry investment (over 7 years) • Building permits up 300% over 7 years. • Booming construction industry

16. Innovation

17. Shared Responsibility Cultural Governance Cultural Round Table - Monthly Meetings - Quarterly Outreach - Annual Rally

18. Creative City Planning Framework “Put creativity at the centre of Toronto’s economic development strategy” Mayor David Miller Build the capacity of Toronto to realize its potential as a creative city. • Principles and policy assumptions • Practices, processes and tools

19. Place + Culture + Economy = Wealth

20. Phase One Council Directives • Adopt “a cultural planning approach” • Better integrate culture in planning system • Develop detailed implementation plan

21. Cultural Planning Approach • Strengthen cultural mapping systems and capacities • Placing Creativity Roundtable • Co-chair: City of Toronto +Martin Prosperity Institute • Members: planners, policy makers, researchers, creative sector

22. Culture and Planning System • Tax Incentives Program • 60% rebate on increased property taxes over 10 years • Creative Industries, Convergence Centres, Incubators

23. Culture and Planning • “No-net-loss of non-residential space” policy • Residential (condominium) development pressures • Retain employment uses and protect space for arts and cultural industries

24. Thank you Dr. Greg Baeker416-962-8607gbaeker@mappingauthenticity.com