Ten Reasons to Buy a Network Camera

1. Ten Reasons to Buy a Network Camera or what your analog camera vendor won’t tell you

2. Focus 10 of the most important functional differences between analog and network cameras

3. 1 End to interlace problems

4. Interlaced scan Each image formed from two interlace fields Blurriness from capturing moving objects, even when connected to a DVR Progressive scan Entire imagecaptured atone time Crystal clearimages evenwith a highdegree of motionin the scene • BENEFITS • Superior image quality • Full image details • Precise, accurate information 1. End to interlace problems

5. One complete frame using progressive scan 1. End to interlace problems

6. Interlaced scan Progressive scan Interlaced scan 1. End to interlace problems

7. 2 Power over Ethernet increases savingsand reliability

8. Not available IEEE802.3af Industrystandard No need forpower outlet atcameralocation • BENEFITS • Cost savings • Reliability with centralized power backup • Simple installation 2. Power over Ethernet

9. 2. Power over Ethernet Both network cameras with and without built-insupport for PoE can take advantage of a UPS device

10. 3 Megapixel resolution

11. Different aspect ratios Many resolutions Digital PTZ 1 megapixel is 10x theresolution of CIF,2 megapixel is 20x! • BENEFITS • More details, easy identification • Digital PTZ, higher reliability and simultaneous pan/tilt 3. Megapixel resolution • Stuck with NTSC/PAL resolution • 0.4 Megapixel at 4CIF and 0.1 at CIF • Limited image details

12. 3. Megapixel resolution CIF Megapixel

13. Resolution comparisons Aspect ratios 3. Megapixel resolution

14. 4 Intelligence at the camera level

15. Not available Purpose-built, highlyintegrated hardware Intelligent video Intelligent algorithms:Number plate recognition,People counting Intelligent features: Built-inVMD, Alarm management,Image enhancement • BENEFITS • More details, easy identification • More productive and effective means of surveillance • Event-driven • Scalable systems 4. Intelligence at the camera level

16. 4. Intelligence at the camera level Included Excluded Excluded Included Hallway Door

17. 5 Integrated PTZ input/output control

18. PTZ control overthe same networkthat transportsthe video PTZ commandssent over theIP network Integrated I/O cantrigger anythingand be triggeredby anything • BENEFITS • Less cabling, cost savings, increased functionality and integration potential 5. Integrated PTZ and I/O control • Cabling separate from the video signal • Costly and cumbersome

19. 5. Integrated PTZ and I/O control Example: Typical I/O use –integration with alarm

20. 6 Integrated audio

21. Synchronized withthe video Audio captured atthe camera Two-way audio (duplex, half duplex, simplex) Can be integrated intothe same video stream • BENEFITS • Many possibilities: simplex, half duplex, full duplex • Synchronized audio and video • Easy to install, cost savings 6. Audio • Only possible with separate audio lines to the DVR

22. 6. Integrated audio • Entrance control • Remote dialogue and gate/door control • Listen in on remote sounds • Audio surveillance • Provide audio feedback to surveillance scenes Example: Communicate andopen a door remotely

23. 7 Securecommunication

24. Authentication usingencrypted certificates Video encryption Privacy Authorization: to verify andapprove the identity of the device • BENEFITS • Secure image capture • Secure transmission • Evidence trail secured 7. Secure communication • No encryption • No authentication • Anyone can tap into the video or replace the signal from a camera with another video signal

25. 7. Secure communication • Examples of achieving privacy • VPN • SSL/TLS (HTTPS)

26. 8 Flexible, cost-effective infrastructure choices

27. Digital images =no quality reduction IP = established,standardized, interoperable A single network wire =hundreds of simultaneousfull frame rate video streams Many streams transmittedover the same line • BENEFITS • Image quality, flexibility, scalability, future-proof • Resulting costs comparatively low 8. Flexible, cost-effective infrastructure • Expensive coax, proprietary fiber, wireless • Distance affects image quality • Adding power, I/O and audio further complicates this situation

28. 8. Flexible, cost-effective infrastructure IP in Security IT - Security convergence IP in Building Management Systems TheIP way IP in Industrial Solutions IP in Voice Over IP

29. 9 True digital solution

30. Stay digital Images digitalized once No image degradation No unnecessaryconversions • BENEFITS • Superior image quality 9. True digital solution With every conversion image quality is lost: • Analog signal digitized in camera’s DSP • Digital signal converted back to analog for transport over coax • Signal once again digitized at the DVR for recording

31. 9. True digital solution

32. 10 Lower total cost of ownership

33. 10. Lower total cost of ownership COMPARE • The cost per channel • Flexibility and performance CONSIDER • Back end applications and storage • Industry standard, open-system based servers vs. proprietary hardware like a DVR • Infrastructure used • Can it be leveraged for other applications?

34. Conclusion The futurebelongs tonetwork cameras

35. The future belongs to network cameras • Market reports • Remote accessibility • Easy, future-proof integration • Scalability and flexibility • Cost-effectiveness • Distributed intelligence • Proven technology

36. The best in network video! This is Axis • Worldwide #1 in network video • The world’s leading expert • Broadest product portfolio in the industry • The largest installed base of network videoproducts • Over 20 years of networking excellence • Worldwide presence • Global partnerships *Updated Q1, 2007

37. www.axis.com/partner Invitation to AXIS Academy • Learn network video with the leaders • Stay on top of the latest advances in network video • Anticipate future opportunities

38. Thank you! Questions & Answers