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Can they sell your energy reduction strategy? Identify the "connected" people in your business. Conspire to get good communicators like receptionists, PA's, team leaders, sales, and marketing as your ambassadors.
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The Human Factor Haydn Young
You need Connectors Identify the 'connected' people in your business, Don't assume that it's the senior managers. Often corporate initiatives are viewed with cynicism. Conspire to get good communicators such as receptionists, PA's, section heads, team leaders, sales and marketing people as your ambassadors.