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The Human Factor. Haydn Young. Can they sell your energy reduction strategy?. You need Connectors.
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The Human Factor Haydn Young
You need Connectors Identify the 'connected' people in your business, Don't assume that it's the senior managers. Often corporate initiatives are viewed with cynicism. Conspire to get good communicators such as receptionists, PA's, section heads, team leaders, sales and marketing people as your ambassadors.