Standardized Marketing Information Services

Dec 12, 2024

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Explore the utilization of standardized marketing information services to profile customers, measure product sales, market share, advertising exposure, and effectiveness. Additionally, delve into geodemography and single-source data for comprehensive insights into demographic characteristics.

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Standardized Marketing Information Services

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Standardized Marketing Information Services Chapter 8
SLIDE 8-1 Use Standardized Marketing Information Services to ... • Profile customers • Measure product sales and market share • Measure advertising exposure and effectiveness
SLIDE 8-2 Geodemography • GEODEMOGRAPHY refers to the availability of demographic, consumer-behavior, and lifestyle data by arbitrary geographic boundaries that are typically small.
Product-purchase data Advertising exposure data SLIDE 8-3 Single-source Data Demographic characteristics