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Standardized Marketing Information Services

Standardized Marketing Information Services. Chapter 8. SLIDE 8-1. Use Standardized Marketing Information Services to. Profile customers Measure product sales and market share Measure advertising exposure and effectiveness. SLIDE 8-2. Geodemography.

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Standardized Marketing Information Services

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  1. Standardized Marketing Information Services Chapter 8

  2. SLIDE 8-1 Use Standardized Marketing Information Services to ... • Profile customers • Measure product sales and market share • Measure advertising exposure and effectiveness

  3. SLIDE 8-2 Geodemography • GEODEMOGRAPHY refers to the availability of demographic, consumer-behavior, and lifestyle data by arbitrary geographic boundaries that are typically small.

  4. Product-purchase data Advertising exposure data SLIDE 8-3 Single-source Data Demographic characteristics

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