Maximizing Enterprise Applications for Improved Business Processes

1. Subject Name: MANGEMENT INFORMATION SYSTEM Subject Code:10IS72 Prepared By: HARKIRANPREET Department: ISE Date: 18 AUGUST 2014

2. UNIT 3ELECTRONIC BUSINESS SYSTEM

3. INTRODUCTION TO E-BUSINESS SYSTEMS • E-business is the use of the Internet and other networks and information technologies to support electronic commerce, enterprise communications and collaboration, and Web-enabled business processes, both within a networked and information technologies. • E-business includes e-commerce • Which involves the buying and selling and marketing and servicing of products, services, and information over the Internet and other networks.

4. CROSS-FUNCTIONAL ENTERPRISE APPLICATIONS Many companies are using IT to develop integrated cross-functional enterprise systems that cross the boundaries of traditional business functions in order to reengineer and improve vital business processes all across the enterprise. Example :

5. ENTERPRISE APPLICATION ARCHITECTURE

6. (CONTD….) ENTERPRISE APPLICATIONS ARCHITECTURE • It Illustrates The Interrelationships Of The Major Cross-functional Enterprise Applications That Many Companies Have Or Are Installing Today • This Architecture Spotlights The Roles That E-business Systems Play In Supporting The Customers • Focused On Accomplishing Fundamental Business Processes In Concert With The Company’s Customer, Supplier, Partner, & Employee Stakeholders

7. ENTERPRISE APPLICATION INTEGRATION • Enterprise application integration (EAI) software is being used by many companies to connect their major e-business applications (next slide). • EAI software enables users to model the business processes involved in the interactions that should occur between business applications. • EAI also provides middleware that • Performs data conversion & coordination • Provides application communication & messaging services • Provides access to the application interfaces

8. (CONTD..) ENTERPRISE APPLICATION INTEGRATION

9. HOW EAI WORKS

10. TRANSACTION PROCESSING SYSTEMS • Cross-functional information systems that process data resulting from the occurrence of business transactions. • Transactions – events that occur as part of doing business • Sales • Purchases • Deposits • Withdrawals • Refunds • Payments

11. ONLINE TRANSACTION PROCESSING SYSTEMS (OLTP)

12. ENTERPRISE COLLABORATION SYSTEMS(ECS) • It defines as Cross-functional e-business systems that enhance communication, coordination, & collaboration • Communicate – share info with each other. • Coordinate – coordinate individual work efforts & use of resources with each other. • Collaborate – work together cooperatively on joint projects and assignments.

13. TOOLS FOR ECS

14. Electronic Communication Tools: It enables you to send messages, documents and files in data, text, voice or multimedia over communication networks. Electronic Conferencing Tools: It enables teams and workgroups at different locations to exchange ideas interactively at the same time. Collaborative Work Management Tools: It help people accomplish or manage group work activities.

15. FUNCTIONAL BUSINESS SYSTEMS • A variety of types of information systems that support the business functions of • Accounting • Finance • Marketing • Operations management • Human resource management

16. FUNCTIONAL BUSINESS AREAS

17. MARKETING SYSTEMS • Marketing systems are concerned with • Planning, promotion, and sale of existing products in existing markets. • Development of new products and new markets. • Better attracting and serving present and potential customers. • It is the vital function in the operation of a business enterprise.

18. COMPONENTS OF MARKETING SYSTEMS

19. INTERACTIVE MARKETING • Interactive Marketing • A customer-focused marketing process uses the Internet, intranets, and extranets. • Establishes two-way transactions between a business and its customers or potential customers. • Goal • Profitably use networks to attract and keep customers • Get customers to help create, purchase, and improve products and services

20. TARGETED MARKETING It is an important tool in developing advertising and promotion strategies to strengthen a company’s e-commerce initiatives. Five Components:

21. Contd… • Community: customized ads to appeal to specific virtual communities • Content: ads placed on a variety of selected websites, aimed at a specific audience • Context: ads placed on web pages that are relevant to a product or service • Demographic/Psychographic: web marketing aimed at specific types or classes of people • Online behavior: promotions tailored to each visit to a site by an individual

22. SALES FORCE AUTOMATION • Outfit sales force with notebook computers, web browsers, and sales contact software. • Connect them to marketing websites and the company intranet. • Goals • Increase personal productivity • Speed up capture and analysis of sales data • Gain strategic advantage

23. MANUFACTURING INFORMATION SYSTEMS • Supports The Production/Operations Function That Includes All Activities Concerned With Planning And Control Of The Processes Producing Goods Or Services. • Information Systems Used For Operations Management And Transaction Processing Support All Firms That Must Plan, Monitor And Control Inventories.

24. CIM (COMPUTER INTEGRATED MANUFACTURING SYSTEMS) • The overall goal is to create flexible ,agile, manufacturing processes that efficiently produce products of the highest quality. • Supports the concepts of flexible manufacturing systems, agile manufacturing and total quality management. • Simplify production processes, product designs, and factory organization. • Automate production processes and the business functions that support them. • Integrate all production and support processes.

25. CONTD.. CIM SYSTEMS • Computer-aided manufacturing (CAM): Automate the production process. • Manufacturing execution systems (MES): Performance monitoring information systems for factory floor operations. • Process control: Control ongoing physical processes. • Machine control: Controls the actions of machines.

26. HUMAN RESOURCE MANAGEMENT (HRM) • It involves recruitment, placement, evaluation, compensation and development of employees of an organization. • The goal of human resource management is the effective and efficient use of human resources. • Information systems designed to support • Planning to meet personnel needs • Development of employees to their full potential • Control of all personnel policies and programs • HRM websites on the internet or corporate intranets have become important tools for providing HR services.

27. ACCOUNTING INFORMATION SYSTEMS • The oldest and most widely used information system in business which: • Records and reports business transactions and economic events • Produces financial statements • Forecasts future conditions • Typically consists of • Order processing • Inventory control • Accounts receivable • Accounts payable • Payroll • General ledger systems

28. CONTD..ACCOUNTING INFORMATION SYSTEMS

29. FINANCIAL MANAGEMENT SYSTEMS • Supports business managers and professionals making decisions concerning • The financing of a business • The allocation and control of financial resources within a business • Major financial management system categories include cash and investment management, capital budgeting, financial forecasting and financial planning.

30. FINANCIAL MANAGEMENT SYSTEM(EXAMPLE)

31. ASSIGNMENT QUESTIONS • Why is there a trend toward cross- functional integrated enterprise systems in business? • How could sales force automation affect salesperson productivity, marketing management and competitive advantage? • What do you mean by financial management systems? • Explain accounting information systems and human resource management systems? • Explain transaction processing system cycle. • Explain enterprise collaboration system.

32. THANK YOU