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Chapter 1. Business Communication Foundations. Learning Objective 1. Why is business communication important to individuals and organizations?. Business Communication is Important to. Enhance your self-esteem Become an effective employee Advance in your career
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Chapter 1 Business Communication Foundations Business Communication Krizan, Merrier, Logan, & Williams
Learning Objective 1 Why is business communication important to individuals and organizations? Business Communication Krizan, Merrier, Logan, & Williams
Business Communication is Important to • Enhance your self-esteem • Become an effective employee • Advance in your career • Positively affect an organization’s success Business Communication Krizan, Merrier, Logan, & Williams
Learning Objective 2 List and explain the goals of business communication. Business Communication Krizan, Merrier, Logan, & Williams
Goals of Business Communication • Receiver understanding – message interpreted as sender meant it to be • Receiver response – receiver responds to the message • Favorable relationship – people involved relate to each other positively, personally, and professionally • Organizational goodwill – the receiver has confidence in the organization and is willing to continue the business relationship Business Communication Krizan, Merrier, Logan, & Williams
Learning Objective 3 Describe the patterns of business communication. Business Communication Krizan, Merrier, Logan, & Williams
Patterns of Business Communication • Internal or external • Formal or informal • Work related or personal Business Communication Krizan, Merrier, Logan, & Williams
More Patterns of Business Communication • Vertical (upward or downward) or horizontal • Network • Serial • Grapevine Business Communication Krizan, Merrier, Logan, & Williams
Learning Objective 4 Explain the communication process. Business Communication Krizan, Merrier, Logan, & Williams
Communication Process The communication environment includes the sender, the message, the receiver, feedback, and communication barriers. Business Communication Krizan, Merrier, Logan, & Williams
Learning Objective 5 Identify communication barriers and describe ways to remove them. Business Communication Krizan, Merrier, Logan, & Williams
Communication Barriers • Poor word choice • Incorrect grammar, sentence structure, punctuation, and spelling • Wrong message type • Poor message appearance Business Communication Krizan, Merrier, Logan, & Williams
More Communication Barriers • Poor appearance of the sender • Distracting environmental factors • Receiver’s capability • Ineffective listening skills Business Communication Krizan, Merrier, Logan, & Williams
Remove Communication Barriers To remove communication barriers, analyze the receiver and use the you-viewpoint in your messages. Business Communication Krizan, Merrier, Logan, & Williams