1 / 9

Marketing Research Project

Marketing Research Project. And a pony!. Everyone loves ponies. Section 1: Research Question and Background. What exactly do you hope to find out by completing this research project? 1-2 paragraphs providing a background of the organization and product. Due Fri 12 Dec.

dmitri
Download Presentation

Marketing Research Project

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Research Project And a pony! Everyone loves ponies.

  2. Section 1: Research Question and Background • What exactly do you hope to find out by completing this research project? • 1-2 paragraphs providing a background of the organization and product. • Due Fri 12 Dec

  3. Section 2: Secondary Data • Include secondary data that already exists which will help answer your research question. • You must use at least four sources. • Two pages double spaced. • Due Fri 12 Dec

  4. Section 3: Primary Data Collection Instrument • Design an online survey and include this with your paper. • Create the survey online and give the link to Mr. Roggenkamp. • At least 4 different types of questions; 8 questions total. • Due Mon 15 Dec

  5. Section 4: Raw Primary Data • Collect the data using your online survey. • We will do this as a class. • Tue 16 Dec

  6. Section 4: Primary Data Analysis • You will create Excel charts from the data you collect and include these in your paper.

  7. Section 5: Data Analysis • Summarize your data. • What does your data generally tell you about survey respondents?

  8. Section 6: Conclusions and Recommendations • What would you suggest to the organization’s manager based on the data that you collected? • Due Fri 19 Dec

  9. And A Pony! Everyone loves ponies.

More Related