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Writing for the Web

Writing for the Web. MC3306. First: A Warning. Writing Style. When writing for the Web, use inverted pyramid style Start with what’s most important, then work your way down until you run out of information Who, What, When, Where, Why, How. Make Your Stories More Readable.

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Writing for the Web

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  1. Writing for the Web MC3306

  2. First: A Warning

  3. Writing Style • When writing for the Web, use inverted pyramid style • Start with what’s most important, then work your way down until you run out of information • Who, What, When, Where, Why, How

  4. Make Your Stories More Readable • Chunk Your Information • Web readers typically “scan” stories instead of reading them start to finish • Keep paragraphs short • Long paragraphs in Web writing look like they’ll take too long to read • Add Subheads and Bullets and Bold • Text on text on text looks boring – so spice it up • Subheadlines (to segue into a new section of the story) and bullets (to highlight lists) are effective tools

  5. Web Essentials • Links • The beauty of writing for the Web is you can link to other stories or more information • Each story for the Web should contain at least one link • Photos • Photos add life to Web stories • Each Web story should contain at least one photo • Multi-media • Videos and audio can also beef up your Web stories • Include them when applicable Courtesy: Business Insider

  6. Links • Keep the link wording short • Instead of this: Texas State University’s Associated Student Government released its anti-solicitation proposal this week. • How about this? Texas State University’s Associated Student Government released its anti-solicitation proposal this week.

  7. Links • Use phrases or wording that indicates where you’re sending the reader • Don’t like phrases that say “Click here” or “more information” • Use links with words that precisely show your intent • Where are these links going? The governor’s voting record detailed a troubled history of siding with oil companies from other countries. The governor said she is hell-bent on clearing her name and said she will do whatever it takes to earn back the trust of voters.

  8. Links • Don’t assume readers will chase every link • Make sure you’re not substituting essential information for a link in your story • Use links as attribution • If you’re using something as a source, link back to it • This enhances credibility • Double check every link before posting

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