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Writing for the Web. They search, scan, surf, and browse. How do people read on the Web?. Your content needs to be easily discovered and easy to read/scan. What does that mean to you?. Be brief Use keywords Use proper verb tense and time elements. Writing headlines.
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They search, scan, surf, and browse How do people read on the Web?
Your content needs to be easily discovered and easy to read/scan What does that mean to you?
Be brief • Use keywords • Use proper verb tense and time elements Writing headlines
A good online headline must: • stand on its own • integrate as many keywords as possible • work now and in the future Writing headlines
Subheads • Lead • Paragraph length (small “chunks”) • Page length • Boldface and bullet points • Section titles Layout and format
Active • Conversational and personal • Friendly • Informal but not too casual • Simple Voice and tone
Use AP Style • Don’t tab/indent • Avoid italics Style