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Learn about ethical considerations, data recording methods, setting goals, and analyzing data in research. Understand the relationship with participants, informed consent, and the use of multiple approaches for reliable results. Explore different techniques for understanding people and gathering data effectively. Find out how to address ethical issues in a study and conduct research with integrity. Equip yourself with the knowledge needed for rigorous and respectful investigative work.
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Research process Finding out about people
Four key issues • Setting goals • Decide how to analyze data once collected • Relationship with participants • Clear and professional • Informed consent when appropriate • Triangulation • Use more than one approach • Pilot studies • Small trial of main study www.wiley.com/go/mobile
Nature of Investigative Work • Be clear what you are after: • People • Context • Activities • Technology: constraints • Inspiration or information? • Are you looking for inspiration to create something new • Are you looking for information because you are extending/improving an existing product or service? www.wiley.com/go/mobile
Who to Watch? • Relevance of ‘scientific sampling’? • Purposeful sampling • Possibles participants (Millen, 2000) • Field guides • Liminals • Corporate informants • Exceptional informants www.wiley.com/go/mobile
Ethics • Fully informed participation • Informed consent • Explain risks and benefits of the study • Respect privacy • Pay subjects for their time( can be $$ or something valuable) • If asked, provide data and research results to subjects • Treat your participants justly: do as you would be done by! www.wiley.com/go/mobile
Ethics • Scenario • You’ve been asked to study impact of mobile e-mail system. You’ll report to senior management. • What are the ethical issues? • How would you deal with them? www.wiley.com/go/mobile
Top Techniques for Understanding People • Carry out field studies • Find ways for participants to self-report • Carry out follow-up interviews • Use creatively engaging techniques • Analyse and distill findings www.wiley.com/go/mobile
Data recording • Notes, audio, video, photographs ---------------------------- • Notes plus photographs • Audio plus photographs • Video www.wiley.com/go/mobile
Equipment considerations www.wiley.com/go/mobile