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Glanbia

Glanbia. Introduction. The company I have based my research on is Glanbia . Glanbia is an international nutrition and cheese company Its main markets are located in Ireland. Business Structure.

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Glanbia

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  1. Glanbia

  2. Introduction • The company I have based my research on is Glanbia. • Glanbia is an international nutrition and cheese company • Its main markets are located in Ireland

  3. Business Structure • It is headquartered in Ireland. The group is divided into four parts: American cheese and Global nutritionals, Dairy in Ireland Including Joint Ventures & Associates, Glanbia has over 4,300 employees worldwide and has manufacturing and processing facilities in seven countries and sales/technical support locations in 14 countries land, joint ventures and associations and other business. • It operates in North America, South America, Ireland, China, Europe and Nigeria. Products are sold in over 130 countries across the globe. There are 1870 employees in Ireland. • John Moloney is the managing director.

  4. Products and Services • The products are fresh dairy products, cheese, milk, butter, fresh soups, farm inputs • There are 8 manufacturing locations in Ireland and there are other manufacturing facilities in Nigeria,, China, Belgium, USA, Canada and Germany • Products are widely available in Super markets across Ireland • Products are sold in 130 countries worldwide in all of the continents including the U.S.A, Canada, Mexico, Nigeria, Ireland, UK, Belgium, Germany, China, South Korea, Malaysia, Singapore, Indonesia and Australia. • Products cost: avenmore 2 litre milk is 2 euro in retailers. 200 grams of Kilmeaden cheese is 3 euro, avenmore fresh cream is 2.29 euro.

  5. Marketing/ Promotion • Colin Gordon is the CEO of Glanbia foods and is a part of the marketing institute of Ireland • Methods of marketing include TV, public relations work in store tastings and samplings. • Glanbia’s many recognisable brands such as avenmore milk and yoplait yoghurt are supported by their television advertising. Avenmore is currently the most popular milk in Ireland partly because of its marketing. Avenmore fresh cream is advertised after the weather on the six o’clock news. Kilmeaden cheese is advertised on t.v . The campaign is that kilmeaden makes a delicious cheese toasty and it holds the top spot in the Irish cheese market. • People buy these products because they are good quality and made in Ireland. Ireland is well renowned for excellent dairy. • Glanbia’s target market are families. Their commercials show families enjoying their products. • Glanbia’s main competitors The competitors are Atrium Innovations Inc., Dairy Crest Group, Danone, Leprino Foods Company, Fonterra Co-operative Group Limited, Irish Dairy Board Co-operative Limited, United Dairy Farmers Limited

  6. Finance • The company’s market cap in millions is £I,612.93. The company’s earnings were effected badly by the ression (share prices dropped), but have improved since. There were 296 trades from the 9th to the 15th of November. Presently the company is well above the ftse 100. The company has been above the average since February. It is therefore doing well and making a profit.

  7. Conclusion • Glanbia is currently outlining a new international future for the company. It was debating weather or not to sell its Irish dairy and agricultural business in the hope to expand globally. Future acquisitions may include performance nutrition and clinical food. A deal needs permission of the shareholders. • I will invest in this company as part of my portfolio because I think it has profit potential.

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