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Africa – Private Seminar. Barry Brennan Glanbia Business Development Director. What I intend covering:. Glanbia – Africa – Market opportunity and insight Specific focus Investment and way of working Key learning Conclusion and Questions. Glanbia plc.
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Africa – Private Seminar Barry Brennan Glanbia Business Development Director
What I intend covering: • Glanbia – Africa – Market opportunity and insight • Specific focus • Investment and way of working • Key learning • Conclusion and Questions
Glanbia plc • Strong global presence in key food markets and sectors around the world • Manufacturing and processing in 7 countries, sales / technical support in 14 countries • Exports/distribution to 130 countries+ UK Canada Germany Ireland Belgium USA China Mexico Dubai Indonesia Nigeria Uruguay Australia Sales/technical support locations Manufacturing/processing and customer service locations Export/product distribution locations
Why is Africa important to us? • Ireland is an excellent source of dairy but requires significant exports • Milk deficit region • Africa fits the bill and while logistically a challenge - only 28 days to market • Population growth – easing of access – currency union • GDP growth and CAGR milk consumption (4-5%) – supported by policy & urbanisation • Positive perception of milk from a health and wellness perspective • Multi – channel and Value Add emergence
World dairy production (all categories included) Geographical distribution of world production in 2010 (million tons) World Total: 711 million tons Europe 217 31% North America 95 13% Asia 257 36% Central America 16 2% Africa 37 5% South America 61 9% Oceania 26 4% CNIEL / IDF, FAO Food Outlook, December 2010
Primary focus markets to this point • Greatest demand for milk imports • West Africa • Milk powder + variants • North Africa • Cheese & Milk Powder • Central Africa • Milk Powder + variants
Geographical variations of dairy products consumption Dairy products consumption levels in 2010(kg per capita) Canada 246 Russia 249 EU 290 United States 275 Japan 71 China 36 Iran 115 Algeria 83 India 96 Mexico 121 Philippines 13 Brazil 157 Indonesia 11 World average 103 kg / capita Less than 50 kg 100 to 200 kg Argentina 215 Over 200 kg 50 to 100 kg CNIEL / IDF, FAO Food Outlook, PRB
Specific focus and strategy • Develop a hub and spoke type marketing structure – around core countries via local in country partner JV or Strategic Relationship • Example Senegal – adjacency – Guinea + Guinea Bissau + Mauritania + Gambia • Assisted by common currency + trade zones • Investment in bricks and mortar possible but difficult - Innovation and Technical support is more important to us • Bricks and Mortar investment in Nigeria , • Senegal solely Innovation and Technical Support with equity stake. • Would always consider direct investment with the right business case. • Innovation crucial to success • Cost focus , value add focus , displacement of value add imports • Enhanced functionality • Quality and Branding • The African consumer is among the most discerning globally and can be unforgiving
Senegal • Strategic Partner since 1994 ~ grown to €80m plus turnover + equity stake available • Largest repacking facility in West Africa with c 800 employees • Advanced chill chain distribution + national and adjacent distribution • Leading brands in Senegal – with 50% market share of re-packed milk • First mover diversification along value chain • Yoghurt \ Sterilised Milk further €1.5m investment in Q4 2012 • Health & Wellness focus with fortified and enhanced products • Strong Innovation and Technical support – seamless collaboration • An embedded Glanbia person on the ground
Senegal – key learning • Political and Economic stability – very comforting • OHADA – Business law harmonisation robust • Economic and Monetary Union ECOWAS & UEMOA – huge advantage € link • Infrastructure improvements ongoing • Patience is a virtue - need to adapt to local pace • Banking system – supportive but challenging • Bureaucracy is ubiquitous – don’t point the finger! • Understanding the culture will help you understand the market
Conclusion • Senegal in just one example of where we have had success – Mali , Togo , Nigeria are among the others – its a very similar template. • We have no fears doing business in Africa and want \ need to extend our footprint – along similar lines to meet our 2015 growth agenda. • There is a massive opportunity in Africa – it fits well with Irish culture – but we need to encourage more people to speak French\ Portuguese and be prepared to travel extensively across the continent. • Need to learn that to satisfy both growth agendas , we must find balance and leave something on the table for everybody • In the case of milk as an staple food West Africa will never feed itself but we have shown that with the correct model both parties can benefit and grow their businesses. • It has challenges that need to be overcome but that is not unique to the African continent – they may be different but are solvable.
Finally • Pick your partners as you would do in any situation - carefully – nothing new in that I suggest! • Any Investment \ Initiative demands focussed planning and must be project managed tightly – • Familiarise yourself with the \ Banking \ Statutory \ Legal protocols around doing business locally • People make it happen and relationships are paramount