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Is YOUR Club on Facebook?

Facebook for Clubs. Is YOUR Club on Facebook?. What Choices Do Clubs Have?. Clubs can create two different types of Facebook accounts Group a community of people and friends to promote , share and discuss relevant topics. Fan Page

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Is YOUR Club on Facebook?

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  1. Facebook for Clubs Is YOUR Club on Facebook?

  2. What Choices Do Clubs Have? • Clubs can create two different types of Facebook accounts • Group • a community of people and friends to promote, share and discuss relevant topics. • Fan Page • special profiles meant to promote a brand, a product, an artist, a web site, an organization. http://sai.calu.edu/maclab

  3. Group Page

  4. Facebook Groups • Best for fostering member-to-member collaboration. • Alumni groups • Study groups • Clubs/organizations • Special interest groups • Beta test groups • Class project/study group http://sai.calu.edu/maclab

  5. Groups: The Pros & Cons • PROS • Can be limited to networks, like California, Pa. • Can control who joins by making group open, closed or secret • Can message all members (up to 5000 members) • Messages go to members inbox. • All group activity goes out into feeds (wall posts, photos uploaded, discussion threads, etc.) • Anyone can start a group around any topic • More personal • CONS • Is an extension of a personal account, so content is linked to a person • Once over 5000 members, can’t message all members • Minimal customization • Can’t add applications • Tricky to delete • Can’t assign custom username • No analytic or demographic information available • Administrator name is public http://sai.calu.edu/maclab

  6. Fan Pages • Best for broadcasting messages to your fans if you are a business, organization, celebrity, public figure, band or other entity. • Cal U of PA • Adam Sandler • Gene the Werewolf • Starbucks • Mayor Casey Durdines http://sai.calu.edu/maclab

  7. Pages: The Pros & Cons • PROS • Can target advertising • High level of customization, including applications and HTML/FBML • Allows options for connecting Facebook content to your own website through Facebook Connect • Analytical capability through Insights. Can track growth of fan base, page views, demographics. • Suggest to Friends feature • Indexed by Google • Can have unlimited fans • Can message all fans • Open to everyone • Account can be tied to a generic account, not an individual • CONS • Can’t privately message all members • Messages go out as an Update to the fans, not to their inbox (hidden notifications) • Accounts tied to individual account forever (for now) and can’t be change • Generates little activity via the News Feed http://sai.calu.edu/maclab

  8. The Bottom Line "While Groups and Pages now look the same, they still serve different purposes. Groups are for fostering member-to-member collaboration, while Pages remain the best way to broadcast messages to your fans if you are a business, organization, public figure or other entity.” --Knot Pipatsrisawat, software engineer intern at Facebookhttp://blog.facebook.com/blog.php?post=156031977130 http://sai.calu.edu/maclab

  9. Start With a Plan • How will your club will use the account? What is your goal for the page? • Recruitment? Within Cal? HS? • Communication with current members • Promotion of events • Alternative web page • How often will you update? Will someone be charged with this task? • Facebook pages take time to keep up to date. You don’t want to create a Goup or a Page, then abandon it. • Do you need assistance setting up the Group/Page? • If yes, MAC Lab students are available to assist you with the creation and enhancement of your Facebook page. • Get support from all your current members • Have a group planning session to answer these questions • Make sure every member joins • Encourage all members to contribute to the page http://sai.calu.edu/maclab

  10. Some Guidelines to Follow • Promote your Group/Page on all marketing materials • Use Cal U or Cal U of PA in your Group/Page name • Name more than one administrator, preferably one club officer and the club’s current advisor • Use good judgment and abide by the Student Code of Conduct in making your updates, posts, uploading video/photos. • Violation of this could result in the loss of cross-promotion by SAI and other official Cal U pages. Evidence of violation of the Student Code of Conduct will be forwarded to the university judicial officer. • Submit your link to the SAI Fan Page for our master directory of club Groups/Pages • Become a Fan of SAI at Cal U and California University of Pennsylvania http://sai.calu.edu/maclab

  11. Want to be OFFICIAL? • Submit your Group/Page for initial and periodic review to SAI’s Director of New Media Services, Pam DelVerne. • Set up complete information pages • Have no violations of the Student Code of Conduct by administrators of the group • Official clubs may be granted permission to use the university logo • Official clubs will be cross-promoted on the SAI Fan Page http://sai.calu.edu/maclab

  12. Use of the University Logos • At this time, no club is permitted to use any official university logos without the express, written permission of university Marketing Director Craig Butzine. http://sai.calu.edu/maclab

  13. Use of the University Logos • At this time, no sports club are permitted to use the official athletic logo without first getting permission for Director of Sports Clubs Jamison Roth. http://sai.calu.edu/maclab

  14. Links & Reference Material Facebook Pages vs Facebook Groups: What’s the Difference? http://mashable.com/2009/05/27/facebook-page-vs-group/ Giving Groups a Stronger Voice http://blog.facebook.com/blog.php?post=156031977130 Facebook Pages vs Groups: Which do I Use? http://socialwebschool.com/?p=225 Facebook Groups vs Facebook Pages http://www.pageonepr.com/blog/2009/05/19/facebook-groups-vs-facebook-pages/ Facebook Groups Finally Getting a Makeover http://mashable.com/2009/10/19/facebook-groups-finally-getting-a-makeover/ Facebook Groups vs Facebook Pages – Which Is Best? http://www.myfastype.com/Blog/2009/04/21/facebook-groups-vs-facebook-pages-which-is-best/ Facebook Groups Gets A Facelift http://www.internetnews.com/webcontent/article.php/3844616/Facebook+Groups+Gets+Facelift.htm How to Develop a Facebook Page That Attracts Millions of Fans http://www.allfacebook.com/2009/03/facebook-page-strategy/ Facebook Page Statistics http://statistics.allfacebook.com/pages The Importance of Facebook Profile Images http://www.capturetheconversation.com/read/best-practices-the-importance-of-facebook-profile-images http://sai.calu.edu/maclab

  15. Become a Fan of the MAC Lab • Get updates on workshops like this one! • View links to past workshop content • Be the first to know when new workshops are offered HOW? • Search ‘Multimedia Access Center’ when you log in to your Facebook account, or • Click the link on our MAC Lab website • http://sai.calu.edu/maclab http://sai.calu.edu/maclab

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