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Unified Communications and Collaboration: Trends and Changes

Unified Communications and Collaboration: Trends and Changes. Andrew Milroy Consulting Director Nov 21, 2007 Auckland. Agenda. Definition Historical Perspective and Evolution Benefits and Web 2.0 Microsoft OCS Conclusions. UC encompasses……. 3.

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Unified Communications and Collaboration: Trends and Changes

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  1. Unified Communications and Collaboration: Trends and Changes Andrew Milroy Consulting Director Nov 21, 2007 Auckland

  2. Agenda • Definition • Historical Perspective and Evolution • Benefits and Web 2.0 • Microsoft OCS • Conclusions

  3. UC encompasses…… 3

  4. Moving Towards Integration of Communications Applications

  5. Globalisation- The Future of the Firm • Global firms will look like geographically differentiated network of capabilities and resources, instead of geographical subsidiaries in the traditional multinational model • Each geographical entity will have a strong set of local market facing capabilities. Some geographical entities will become “global leaders” for specific products, resources or services, which they will provide to the entire firm, as well as to external customers. • The firm as a whole will rely more partners for non-core activities and resources – so the core will shrink and the periphery will expand.

  6. Top Communication Trends • Primary form of communication moving away from voice to other means • Instant messaging • SMS • Presence • Email • Collaborative working • High expectation in terms of responsiveness • Major form of self expression is evolving • Work life balance -> work life blending

  7. Key Benefits of UC • Increased productivity • Lower costs • Enhanced business processes • Compliance

  8. Evolution of Benefits End-user Value Creation Competitive Advantage Integration with business processes Productivity Improvement Unified Messaging, Collaboration, Presence Reduced Cost of Ownership Operational Efficiency, Resource optimization Reduced Communication Costs Toll Bypass, Remote Access, … Strategic Tactical

  9. Emergence of New Business Models Make UC Critical Enterprise 2.0 Model High • Crowdsourcing • Collective Intelligence • Federation • Decentralized, product development • Pull business model • Emergent structure • Long Tail Level of External Participation Enterprise 1.0 Model • Centralized product development • Push business model • Economies of scale and scope • Tightly controlled enterprise boundaries • Prescribed structure Low Centralised Development Democratised Development

  10. Microsoft OCS • OCS offers additional conferencing and collaboration • functionality • MS perceived to be strong in particular areas of UC • such as email, presence and web conferencing • Partnering with traditional telephony players such as • Nortel to offer full suite of UC applications • Systems integration is key issue for MS and other UC • players

  11. Conclusions • Interoperability across multiple platforms and access paramount for success • Unified Communications will help unlock productivity and efficiency in the enterprise • Large enterprises will leverage UC as a competitive differentiator by end of the decade

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