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Pictorial Analogy 
Extreme analogies rendered visually.

Pictorial Analogy 
Extreme analogies rendered visually. This example displays a dramatic situation of having to jump from a burning building, where the firefighters ’ safety net/trampoline has been swapped for a nike air shoe .

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Pictorial Analogy 
Extreme analogies rendered visually.

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  1. Pictorial Analogy
Extreme analogies rendered visually. This example displays a dramatic situation of having to jump from a burning building, where the firefighters’ safety net/trampoline has been swapped for a nike air shoe. This Creatively illustrates the protective and cushioning function of Nike Air technology and is reinforced by the slogan, “Some­thing soft between you and the pavement.”

  2. 2. Extreme Exaggeration This creative out­door ad for the super­glue features their product performing beyond the limits of normal use in order to exaggerate a key attribute

  3. 3. Extreme Consequence Points out unexpected consequences of a product attribute. This ad shows an exaggerated consequences of not using their product. This Listerine ad illustrates an extreme consequence of NOT using their mouthwash.

  4. 4. Competition/comparative As the name indicates, this template shows the product in direct comparison with the competition. This Verizon ad is very straightforward in its execution.

  5. 5. Interactive Experiments Viewers interact with the product directly. Individuals had to engage in the advert by turning the pages of the magazine in order to receive the message

  6. 6. Dimensionality Alteration This shows some attribute of the product or service by altering the environment. This ad compresses time to show the consequences.

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