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Packaging Research

Packaging Research. Kate Julie Linda Cesley Ian William Victoria. Brainstorming. Personalisation Characters Interactive Collectables Awareness (health) Recyclable materials Convenience Easier to use.

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Packaging Research

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  1. Packaging Research Kate Julie Linda Cesley Ian William Victoria

  2. Brainstorming • Personalisation • Characters • Interactive • Collectables • Awareness (health) • Recyclable materials • Convenience • Easier to use

  3. Today’s consumers prefer brands packaged in smart designs that provide a better user experience and resonate with customers on deeper emotional levels. The product experience before during and after use

  4. Existing packaging Makes a connection between the product and it's purpose.

  5. Puts the product into a context that is not commonly seen

  6. Clever and humorous approach

  7. Cleverly combines elements of the product in a practical way.

  8. Witty and humorous

  9. Puts product in a more accessible/compact/portable way.

  10. Too much packaging waste of materials

  11. Individually wrapped prunes

  12. Packaging that can't be closed or resealed

  13. History of Packaging

  14. Joy & Happiness • Colours • Characters • Gifts /Prizes • Nostalgia • Appealing to senses

  15. Materials • Bleached Paperboard is the most popular material used by MWV as there is a higher level efficiency due to lighter weight • * Linerboard

  16. Survey

  17. Personas

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