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“ small-scale science activites ” Science Picnic Croatia. Jelena Filipaj, AQUIS / Zagreb. i n general. 1 day activity (20 hours ), Zagreb, mid Sept outdoor & free entrance science & art activities. organisation. 2 months of preparation 1 st phase - 1,5 month:
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“small-scale science activites”Science Picnic Croatia Jelena Filipaj, AQUIS / Zagreb
in general • 1 day activity (20 hours), Zagreb, mid Sept • outdoor & free entrance • science & art activities
organisation • 2 months of preparation • 1st phase - 1,5 month: • 3 people involved – 2 professionals and 1 volonteer (contact database; concept&content mngt; fundraising; branding) • 2nd phase – 1 month: • 6 people involved – 5 professionals & 1 volonteer (promotional camp. design&production; PR&promotion; coordination of activities & materials; executive production)
outcomes • 19 “active” points – various activities • 60 educators/explainers/performers • 15 organizational staff • 9,000 visitors
promotion • posters B2, leaflets (on the spot) • 10 days of media campaign (3 ¼ ads, web banners) • facebook profile (200 likes 2 weeks before) • PR coverage of 125,000 EUR total value!
partnership NGO company EXPERT IN EVENT MANAGEMENT, FUNDRAISING, PROMOTION,... EXPERIENCED STAFF CONNECTIONS 2 CLIENTS & SUPPLIERS
2 types of funding free-of-charge services & in kind 12,000 EUR
money 10,000 EUR
proposals & benefits • payment options (NGO or company)! • proposals: • media campaign (higer or lower visibility) • sponsored messages via the official facebook • PR (e.g. check donation) • branding of the official scenography(logo) • sponsored activity • content integration • product placement • banners • ...
sustainability • people • employed staff & good relationship with educators • content • in house development; new, quality attractive • funds • earning for next edition – phase 1
Thank you for your time.