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Working With Customers for Business Minors BA 316

Working With Customers for Business Minors BA 316. Portland State University Winter Quarter 2007. Class Overview.

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Working With Customers for Business Minors BA 316

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  1. Working With Customers for Business MinorsBA 316 Portland State University Winter Quarter 2007

  2. Class Overview • Will cover all chapters in the text: Principles of Marketing, Twelfth Edition, by Boone, Kurtz, Evans, and Berman. This is a “hybrid book” with two extra chapters on Marketing Plans • Will discuss current business and marketing related events in the United States and other countries • Suggested reading: “The World is Flat” by Thomas L. Friedman • Other suggested reading: Wall Street Journal • Suggested TV: CNBC, especially Jim Kramer

  3. Additional Student Materials • Study Guide - Chapter Overview, Chapter Outline, Self-Quiz, Critical Thinking Questions • Audio Chapter Reviews on CD-ROM • InfoTrac College Edition – Online Database • Text Support Web site – http://boone.swlearning.com • Wall Street Journal optional subscription

  4. Instructor Introduction • John A. Eichenberger • Schools • BS Business, Marketing Major, Indiana University • MBA, Marketing Concentration, Minnesota State University • Companies • Father’s retail men’s clothing store, Fowler, IN • General Mills, IL, MN, NY • Swift and Company [now ConAgra], Chicago • Keebler Company, Chicago • Norpac Foods, Inc., Oregon

  5. Instructor Introduction • Functional Areas worked • Small retail store • Plant production scheduling, ingredient and packaging planning • Corporate logistics • Sales • Local Representative • National Sales Manager • Marketing • Assistant Product Manager • Product Manager • Business Manager • Director of Marketing

  6. Why I am teaching after retirement • I like the subject! • I like teaching!

  7. Student Introductions • Find a partner, someone you do not know. • Take a few minutes, take a few notes on: • What is your name, where do you work? • What interesting or unusual thing have you done in your life? • Why are you taking this course? • What do you expect to learn? • Introduce your partner to the class.

  8. Course Syllabus • Course Description • Corse Objectives and Student Learning Outcomes • Credit and Conditions • Class Schedule and Attendance • Class Policies • Academic Honesty and Integrity • Students with Disabilities • Participation • Grading Method

  9. Course Syllabus • Quizzes • Exams • Grading Criteria • Participation/In-Class Exercises 20% • Marketing Plan Project 20% • Quizzes/Attendance 20% • Mid-Term Exam 20% • Final Exam 20% • Course Communication - WebCT

  10. Course Syllabus • Course Content • 11 Classes • 21 Book Chapters [19 Marketing + 2 Marketing Plan] • Two exams • Marketing Plan Project • Present March 14 • Turn in March 14

  11. What is Marketing? Strategic and Tactical Marketing Planning Consumer Behavior, Marketing Research Targeting, Positioning, Relationship Marketing Business-to-Business Marketing, Global Markets, Marketing Ethics and Social Responsibility Product Decisions, Brand Management, E-Commerce Place [Distribution] Decisions, Marketing Channels Promotional Decisions, Advertising, Sales Promotion Pricing Decisions, Pricing Strategies Course Outline

  12. Marketing Plan Project Course Outline

  13. Chapter One Marketing: Creating Customer Satisfaction through Customer Relationships

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