1 / 30

Prepared by Amit Shah Frostburg State University

10. Marketing Lamb, Hair, McDaniel. Prepared by Amit Shah Frostburg State University. Designed by Eric Brengle B-books, Ltd. Ethics and Social Responsibility. CHAPTER 3. Learning Outcomes. LO I. Explain the determinants of a civil society

doli
Download Presentation

Prepared by Amit Shah Frostburg State University

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 10 MarketingLamb, Hair, McDaniel Prepared by Amit Shah Frostburg State University Designed by Eric Brengle B-books, Ltd. Ethics and Social Responsibility CHAPTER 3

  2. Learning Outcomes LOI Explain the determinants of a civil society Explain the concept of ethical behavior Describe ethical behavior in business LO2 LO3

  3. Discuss corporate social responsibility Describe the arguments for and against social responsibility Explain cause-related marketing LO4 LO5 LO6 Learning Outcomes

  4. Civil Society LOI Explain the determinants of a civil society

  5. LO1 Civil Society Six Modes of Social Control Ethics The Media Laws Active Civil Society Formal and Informal Groups Self Regulation

  6. REVIEW LEARNING OUTCOME LOI Explain the determinants of a civil society

  7. Ethical Behavior LO2 Explain the concept of ethical behavior

  8. Ethics The moral principles or values that generally govern the conduct of an individual. Ethical Behavior LO2

  9. Ethical Theories LO2 • People usually base their individual choice of ethical theory on their life experiences • Deontology • Utilitarianism • Casuist • Moral Relativists • Virtue Ethics

  10. LO2 REVIEW LEARNING OUTCOME Explain the concept of ethical behavior

  11. Ethical Behavior in Business LO3 Describe ethical behavior in business

  12. Morals The rules people develop as a result of cultural values and norms. Ethical Behavior in Business LO3

  13. Preconventional Morality More Childlike • Based on what will be punished or rewarded • Self-centered, calculating, selfish Conventional Morality • Moves toward the expectations of society • Concerned over legality and the opinion of others Postconventional Morality • Concern about how they judge themselves • Concern if it is right in the long run More Mature LO3 Ethical Development Levels

  14. Extent of Problems Probability of Harm Top Management Actions Time Until Consequences Potential Consequences Number Affected Social Consensus LO3 Ethical Decision Making Influential Factors

  15. A guideline to help marketing managers and other employees make better decisions. Code of Ethics Code of Ethics LO3

  16. LO3 Creating Ethical Guidelines Helps identify acceptable business practices Helps control behavior internally Avoids confusion in decision making Facilitates discussion about right and wrong

  17. LO3 Ethical Guidelines and Training Exhibit 3.3

  18. LO3 REVIEW LEARNING OUTCOME Describe the role of ethics and ethical decisions in business

  19. Corporate Social Responsibility LO4 Discuss corporate social responsibility

  20. Sustainability Corporate Social Responsibility LO4 The idea that socially responsible companies will outperform their peers by focusing on the world’s social problems and viewing them as opportunities to build profits and help the world at the same time.

  21. Corporate Social Responsibility LO4 Stakeholders Employees Suppliers Management Owners Customers Local Community

  22. LO4 Philanthropic Be a good citizen. Ethical Do what is right. Legal Obey the Law. Economic Be profitable. REVIEW LEARNING OUTCOME Discuss Corporate Social Responsibility

  23. Arguments Against and For Corporate Social Responsibility LO5 Describe the arguments for and against social responsibility

  24. LO5 Arguments Against Social Responsibility Businesses should focus on making a profit and leave social and environmental concerns to nonprofits Businesses don’t have the expertise to deal with social issues and doing so may interfere with the primary goals of their firms The expense of social responsibility may damage the country in the global marketplace

  25. LO5 Arguments for Social Responsibility The right thing to do Business should police itself to avoid government intervention Small companies can prosper and build shareholder value as they tackle social problems

  26. LO5 REVIEW LEARNING OUTCOME Arguments for and against social responsibility

  27. Cause-Related Marketing LO6 Explain cause-related marketing

  28. Cause-Related Marketing The cooperative efforts of a “for-profit” firm and a ‘nonprofit” organization for mutual benefit. Cause-Related Marketing LO6

  29. Cause-Related Marketing LO6 • “Five Questions to Ask Before Participating in • a Cause-Related Marketing Program” • Is this company committed? • How is the program structured? • Who does the program benefit? • How will the organization that benefits use my money? • Is the program meaningful to me?

  30. LO6 REVIEW LEARNING OUTCOME Explain cause-related marketing

More Related