1 / 14

Competing on the Market Life Cycle Write in the major company projects names on the life cycle.

Competing on the Market Life Cycle Write in the major company projects names on the life cycle. Think not only about what has worked, but has failed, and why. An Enterprise Growth Engine. The Market Segmentation Grid: Users and Uses. Developing the Product Strategy Map

dolph
Download Presentation

Competing on the Market Life Cycle Write in the major company projects names on the life cycle.

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Competing on the Market Life Cycle Write in the major company projects names on the life cycle. Think not only about what has worked, but has failed, and why.

  2. An Enterprise Growth Engine

  3. The Market Segmentation Grid: Users and Uses

  4. Developing the Product Strategy Map (Based on a Growth Market Segmentation)

  5. Developing the Use Case Scenario

  6. Perceived and Latent Needs If the buyer is not the user and middlemen are involved:

  7. Product Design: Mapping Needs to Product Concepts to Technologies

  8. The Product Line Architecture Block Diagram

  9. The Product and Platform Roadmap

  10. “Bottoms Up” Resource Planning

More Related