NOTE : To appreciate this presentation [and insure that it is not a mess ], you need Microsoft fonts: “Showcard Got

1. NOTE:To appreciate this presentation [and insure that it is not a mess], you need Microsoft fonts:“Showcard Gothic,”“Ravie,”“Chiller”and“Verdana”

2. NOTE: To appreciate this presentation, you need Microsoft fonts:“Showcard Gothic,”“Ravie,”“Chiller” and “Verdana”MasterExcellence. Always.part FIVE (of 7)people!(Brand you. Talent. Health. Education. Leadership.)18 june 2007

3. NOTE: To appreciate this presentation, you need Microsoft fonts:“Showcard Gothic,”“Ravie,”“Chiller” and “Verdana”MasterExcellence. Always.part one (of 7)“all you need to know”(dwelling on the obvious)not your father’s worldintroduction to excellence.18 june 2007

4. NOTE: To appreciate this presentation, you need Microsoft fonts:“Showcard Gothic,”“Ravie,”“Chiller” and “Verdana”Master*Excellencepart two (of 7)innovate.Or.Die.18 june 2007

5. NOTE: To appreciate this presentation, you need Microsoft fonts:“Showcard Gothic,”“Ravie,”“Chiller” and “Verdana”Master/Excellence. Always./part THREE (of 7)up, up, up,up …the value added ladder(solutions-experiences-dreams-lovemarks)18 June 2007

6. NOTE: To appreciate this presentation, you need Microsoft fonts:“Showcard Gothic,”“Ravie,”“Chiller” and “Verdana”Master/Excellence. Always./part FOUR (of 7)“new” Markets(Stupendous Opportunity)18 June 2007

7. NOTE: To appreciate this presentation, you need Microsoft fonts:“Showcard Gothic,”“Ravie,”“Chiller” and “Verdana”Master*Excellencepart SIX (of 7)excellence.summaries.Lists.18 june 2007

8. Part sevenExtended Talent & Leadership0618.07

9. Tom Peters’ X25*EXCELLENCE. ALWAYS.MASTER/0618.2007/Part FIVE*In Search of Excellence 1982-2007

10. Part FIVE

11. Slides at …tompeters.com

12. Peo-ple

13. EXCELLENCE. INDIVIDUAL.BRAND YOU.

14. “You are the storyteller of your own life, and you can create your own legend or not.”—Isabel Allende

15. “Carpenters bend wood; fletchers bend arrows; wise men fashion themselves.”— Buddha

16. “Nobody gives you power. You just take it.” —Roseanne

17. “One of the defining characteristics [of the change] is that it will be less driven by countries or corporations and more driven by real people.It will unleash unprecedented creativity, advancement of knowledge, and economic development. But at the same time, it will tend to undermine safety net systems and penalize the unskilled.”—Clyde Prestowitz, Three Billion New Capitalists

18. Globalization1.0: Countries globalizing (1492-1800)Globalization2.0: Companies globalizing (1800-2000)Globalization3.0 (2000+): Individualscollaborating & competing globallySource: Tom Friedman/The World Is Flat

19. Muhammad Yunus:“All human beings are entrepreneurs. When we were in the caves we were all self-employed . . . finding our food, feeding ourselves. That’s where human history began . . . As civilization came we suppressed it. We became labor because they stamped us, ‘You are labor.’ We forgot that we are entrepreneurs.” Source: Muhammad Yunus/The News Hour—PBS/1122.2006

20. 12January2006Happy 300 th, Brand You!

21. The electrician knows!

22. “If there is nothing very special about your work,no matter how hard you apply yourself you won’t get noticed, and that increasingly means you won’t get paid much either.”—Michael Goldhaber, Wired

23. Distinct… or …Extinct

24. 1. Can someone overseas do it cheaper?2. Can a computer do it faster?3. Is what you’re selling in demand in an age of abundance?Source: Dan Pink

25. The Rule of Positioning“If you can’t describe your position in eight words or less, you don’t have a position.”— Jay Levinson and Seth Godin, Get What You Deserve!

26. Core Mechanism:“Game-changing Solutions”PSF(Professional Service Firm “model”/The Organizing Principle)+Brand You(“Distinct” or “Extinct”/The Talent) +Wow! Projects (“Different” vs “Better”/The Work)

27. New Work SurvivalKit.2007 1. MASTERY!(Best/Absurdly Good at Something!)2. “Manage” to Legacy(All Work = “Memorable”/“Braggable” WOW Projects!) 3. A “USP”/UNIQUE SELLING PROPOSITION 4. Rolodex Obsession(From vertical/hierarchy/“suck up” loyalty to horizontal/“colleague”/“mate” loyalty)5. ENTREPRENEURIAL INSTINCT(A sleepless … Eye for Opportunity! 6.CEO/LEADER/BUSINESSPERSON/CLOSER(CEO, Me Inc. 24/7!)7. Master of Improv(Play a dozen parts simultaneously, from Chief Strategist to Chief Toilet Scrubber)8. Sense of Humor(A willingness to Screw Up & Move On) 9. Comfortable with Your Skin(Bring “interesting you” to work!)10. Intense Appetite for Technology(E.g.: How Cool-Active is your Web site? Do you Blog?)11. EMBRACE “MARKETING”(Your own CSO/Chief Storytelling Officer)12. PASSION FOR RENEWAL(Your own CLO/Chief Learning Officer) 13. EXECUTION EXCELLENCE!(Show up on time! Leave last!)

28. ACTING:Think of a person as a “troupe of actors.” (“Many truths about oneself” which must all be understood if one is to know oneself.) Source: A..C. Grayling, The Meaning of Things: Applying Philosophy to Life

29. Thriving in 24/7 (Sally Helgesen)*START AT THE CORE. Nimbleness only possible if we “locate our inner voice,” take regular inventory of where we are.*LEARN TO ZIGZAG. Think “gigs.” Think lifelong learning. Forget “old loyalty.” Work on optimism.*CREATE OUR OWN WORK. Articulate your value. Integrate your passions. I.D. your market. Run your own business.*WEAVE A STRONG WEB OF INCLUSION. Build your own support network. Master the art of “looking people up.”

30. Personal “Brand Equity” Evaluation • My current Project is challenging me … • New things I’ve learned in the last 90 days include … • I am known for [2 to 3 things]; next year at this time I’ll also be known for [1 more thing]. • My public “recognition program” consists of … • Additions to my Rolodex in the last 90 days include … • My resume is discerniblydifferentfrom last year’s at this time …

31. R.D.A.Rate: 15%?, 25%?Therefore: Formal “Investment Strategy”/R.I.P.**Renewal Investment Plan

32. R.D.A.*Rate: 15%? 25%?Therefore: Formal “Investment Strategy”/ R.I.P.***Rapidly Depreciating Asset (You!)**Renewal Investment Plan

33. “The only thing you have power over is to get good at what you do. That’s all there is; there ain’t no more!”—Sally Field

34. “My ancestors were printers in Amsterdam from 1510 or so until 1750, and during that entire time they didn’t have to learn anything new.” —Peter Drucker, Business 2.0

35. “Knowledge becomes obsolete incredibly fast. The continuing professional education of adults is the No. 1 industry in the next 30 years … mostly on line.”—Peter Drucker, Business 2.0

36. 1 Person!Wendy Kopp, Princeton senior (1989)Teach America (19,000-2,400)10% Dartmouth, Yale17,000 to datePrincipal hirer of college graduates“One of the few jobs that people pass up Goldman Sachs for is Teach America” (Edie Hunt, HR)Source: Fortune, 1127.06

37. eliot + 7

38. “It’s always showtime.”—David D’Alessandro, Career Warfare

39. “To Be somebody or to Do something”BOYD: The Fighter Pilot Who Changed the Art of War (Robert Coram)

40. “When was the last time you asked, ‘What do I want to be?’ ”—Sara Ann Friedman, Work Matters

41. “All of our artistic and religious traditions take equally great pains to inform us that we must never mistake a good career for good work. Life is a creative, intimate, unpredictable conversation if it is nothing else—and our life and our work are both the result of the way we hold that passionate conversation.”—David Whyte, Crossing the Unknown Sea: Work as a Pilgrimage of Identity

42. A “position” is not an “accomplishment.”—TP

43. Advice to techie mid-career “Brand Yous: Smith college (06.05)

44. TP’s “Top Dozen” Commandments1. Enthusiasm, Optimism and Energy carry the day.2. She who delivers the Best Projects wins. (Be-Do.) (Your inherent advantages enhance the odds of delivering “ladle dropper” projects. USE THEM.)3. There are sympathizers. FIND THEM. (“Make your own McKinsey.”)4. Indirection rules; frontal attacks are for boneheads.(“My mission is that of a mole—my existence only to be known by upheavals.” —John Fisher)5. Accept a Lateral Move to get X-functional experience. (!!!!!!!!!!!!!!!!!!!!)6. Take a crappy line job whenever it’s offered! (There’s no such thing as a “crappy line job”!)

45. TP’s “Top Dozen” Commandments7. Understand the “Soft” New Value-added Equation … and Master/Exploit it. 8. DO GREAT THINGS FOR CUSTOMERS! (It’s the best form of protection from idiots!)9. Always Champion Change … and find a Protector!10. Life (SUCCESS) = Mastery of Sales & Politics.(Believe it!)11. Get involved in Recruiting and Development Activities! (“We’re all in HR.”)(Find Radical Young Women and become their Champion.) 12.If it ain’t working, get the hell out. (What about joining the “Mighty Eleven Million” and starting your own business?)

46. “This is the true joy of Life, the being used for a purpose recognized by yourself as a mighty one … the being a force of Nature instead of a feverish, selfish little clod of ailments and grievances complaining that the world will not devote itself to making you happy.”—GB Shaw/Man and Superman

47. “How Would You Play Today If You Knew You Could Not Play Tomorrow”Source: Slogan for Loyola’s lacrosse season, from coach Diane Geppi-Aikens (Lucky Every Day: The Wisdom of Diane Geppi-Aikens, by Chip Silverman)

48. “Make each day a Masterpiece!”—JW

49. Joe J. Jones 1942 – 2006 HE WOULDA DONE SOME REALLY COOL STUFF BUT … HIS BOSS WOULDN’T LET HIM!

50. “Do one thing every day that scares you.”—Eleanor Roosevelt