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Brand name & logo. Brand promise. State the problem. How do you know this problem is real?. How does your brand solve it ?. Say how : use graphics to explain your unique value proposition . Show how : models , renders , MVP, demo videos, product / service images (in use).
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Brand name & logo Brand promise
Howdoesyourbrandsolveit? • Sayhow: use graphicstoexplainyouruniquevalueproposition. • Show how: models, renders, MVP, demo videos, product/serviceimages (in use). • Ifnecessary, outlinetechnicalspecifications.
Whodoesyourbrandspeakto? • Potentialmarketsize • Show areas of opportunity • Marketchanges: trendsyou are capitalizingon • Competitors: show youredge
Whatmakesyouunique? • Show yourteam’sskills & experience • Show yourtrack record
Traction • Are consumersbuyingintoyour idea? Show evidence of marketdemand. • How are youcurrentlyacquiringcustomers? • Howfast are youacquiringthem? • Show relevantmilestones • Show third-partyinterest: media coverage, investors, awardsearned, partnershipssealed, largedealsclosed
What’snext? • What’syourvision? • Howwillyougetthere? Anypartnerships? • Whyshouldyouraudiencebuy in? • Whyshouldtheybuy in now(vs later)? • Ifappropriate, show entry and exitoptionsforinvestors and financialprojections
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