1 / 6

Advertising and product placement

Advertising and product placement. By Therese Kleveland. Who’s advertising ? Why do they advertise? Where do they advertise? Recourses in ads. Advertising. Does advertising work? How and why?. Advertising. Successful advertisement :. A ttention I nterest D esire A ction.

dominy
Download Presentation

Advertising and product placement

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Advertising and product placement By Therese Kleveland

  2. Who’s advertising? • Why do theyadvertise? • Where do they advertise? • Recourses in ads Advertising

  3. Does advertising work? • How and why? Advertising Successful advertisement: Attention Interest Desire Action

  4. What is product placement? • Where does it come from? • Who’s using product placement and why? • 60 % more positive Product placement

  5. Product placement in the UK: • 28. February • Can’t include: Alcohol, gambling, medicines, baby milk or weapons. • “PP”-logo Product placement

  6. The Media – Advertising – the Tricks ofthe Trade • http://advertising.aboutcrawler.com/ • http://en.wikipedia.org/wiki/Advertising • http://consumers.ofcom.org.uk/2011/02/product-placement-on-tv/ • http://www.mgientertainment.com/insights/product-placement-2/ • http://www.youtube.com/watch?v=eQ5uztI9EvI&feature=related • http://www.youtube.com/watch?v=ofICNgc8lqU • http://funkydowntown.com/category/creative-ads/page/10/ Sources:

More Related