1 / 20

Marketing Strategies in travel and tourism (2007 Fall)

Marketing Strategies in travel and tourism (2007 Fall). Requirement. An Individual Mid-Term Take Home Exam One group marketing project (4 persons maximum) A Written Marketing Plan (Due in final week) Oral Presentation (Mid-term/Final) Engagement in Class Discussion (Assigned Reading).

donald
Download Presentation

Marketing Strategies in travel and tourism (2007 Fall)

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Strategies in travel and tourism (2007 Fall)

  2. Requirement • An Individual Mid-Term Take Home Exam • One group marketing project (4 persons maximum) • A Written Marketing Plan (Due in final week) • Oral Presentation (Mid-term/Final) • Engagement in Class Discussion (Assigned Reading)

  3. Grading Basis • Mid-Term Take Home Exam: 30% • Group Project: 40% • Group Oral Presentation: 20% • Class Participation:10% • Project Topic: Basically select one destination or festival of your country.

  4. Introducing travel and tourism • Marketing is a subject of vital concern in travel and tourism because it is the principal management influence which can be brought to bear on the size and behaviour of this major, global market.

  5. Accommodation sector • Hotels/motels • Guest houses/bed & breakfast • Farmhouses • Apartments/villas/cottages • Condominiums/time share resorts • Vacation villages/holiday centres • Conference/exhibition centres • Satic and touring caravan/camping sites • marinas

  6. Attractions sector • Theme parks • Museums & galleries • National parks • Wildlife parks • Gardens • Heritage sites & centres • Sports/activity centres

  7. Transport sector • Airlines • Shipping lines/ferries • Railways • Bus/coach operators • Car rental operators

  8. Travel organizers’ sector • Tour operators /Tour wholesalers/brokers • Retail travel agents • Conference organizers • Booking agencies ( e.g. accommodation) • Incentive travel organizers

  9. Destination organization sector • National tourist offices (NTOs) • Regional/Stat tourist offices • Local tourist offices • Tourist associations

  10. International tourism-1 • People who travel to and stay in countries other than their country of residence for less than 1 year are normally described as international tourists.

  11. International tourism-2 • They are usually treated as the most important market sector of tourism because, compared with domestic tourists, they spend more, stay longer at the destination, use more expensive transport and accommodation, and bring in foreign currency, which contributes to a destination country’s international balance of payments.

  12. Domestic tourism • People who travel and stay overnight within the boundaries of their own country are classified as domestic tourists.

  13. A working definition of travel and tourism • Tourism comprises the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes’, (WTO: 1992-subject to ratification by the UN).

  14. The systematic links between demand and supply and the role of marketing

More Related