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Tuning Enterprise Search. Gilbane San Francisco. Why Bother Tuning?. Enterprise 2.0 Makes this Critical. Define Success. Define Success. Measure Success. Follow the Searchers. Topology of Search. Topology of Search. Topology of Search. Best Bets / KeyMatch. Thesaurus / Query Expansion.
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Tuning Enterprise Search Gilbane San Francisco | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
Why Bother Tuning? | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
Enterprise 2.0 Makes this Critical | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
Define Success | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
Define Success | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
Measure Success | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
Follow the Searchers | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
Topology of Search | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
Topology of Search | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
Topology of Search Best Bets / KeyMatch Thesaurus / Query Expansion Authority / Biasing | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
ShortTail | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
Short-Tail Tactics | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
Short-Tail Tactics | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
Short Tail Tactics • Take Top 100 Terms • Group Thematically • Work with SME to Identify “Best” Content | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
Mid Tail | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
Mid-Tail Tactics | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
Mid Tail Tactics | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
Long Tail | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
Long-Tail Tactics | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
Long-Tail Tactics Tsenu.xml <XML ID="Microsoft Search Thesaurus"> <thesaurus xmlns="x-schema:tsSchema.xml"> <expansion> <sub>NGO</sub> <sub>non-government organization</sub> <sub>not for profit</sub> <sub>charity</sub> </expansion> <expansion> <sub>timeoff</sub> <sub>time off</sub> <sub>PTO form</sub> </expansion> </thesaurus> | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
Effectiveness | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
Two Closing Thoughts | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
Use Scenarios • Scopes/Collections • Interface Design • Data Sources • Vocabulary / Acronyms | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
How Not to Lose Your Job | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
More Information www.nonlinear.ca/whitepaper • Best Practices: CMS & SEO • CMS Governance • Proven Approaches for GSA • nonlinear.ca/blog | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
rwoods@nonlinear.ca | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997