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The NEW American FactFinder

The NEW American FactFinder. New Jersey State Data Center (SDC) Meeting Rutgers University DADSII Update & American FactFinder Demonstration June 17, 2010. Agenda. DADS Program Status Jeff Sisson Demonstration – American FactFinder Jeremy Melissari.

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The NEW American FactFinder

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  1. The NEW American FactFinder New Jersey State Data Center (SDC) Meeting Rutgers University DADSII Update & American FactFinder Demonstration June 17, 2010

  2. Agenda • DADS Program Status • Jeff Sisson • Demonstration – American FactFinder • Jeremy Melissari New Look, New Tools, & Easier Access

  3. American FactFinder Redesign Census Bureau’s Primary Web-Based Data Dissemination Vehicle • Tabular, Map, or Chart-form Data Products • Online Access to Archived Data (Through Download)

  4. American FactFinder Replacement Schedule • American FactFinder Development Schedule: • Project Activities are On Schedule • System Deployment: • Release 1: January 2011 • Release 2: Fall 2011 • Legacy and Replacement Systems will run in parallel • Legacy AFF retired sometime after September 2011 (following final release of 2007 Economic Census)

  5. American FactFinder Release 1: January 2011 Enhanced Legacy System Core Functionality: • Improved Look, Feel & Layout • Consistent Structure • Improved Search & Navigation • Table Services: • Basic Table Manipulations • Sort • Filter • Reorder Rows/Columns • Show/Hide Rows Columns • Transpose Rows/Columns • Mapping Services • Thematic mapping on the fly • Basic Embargo capability

  6. American FactFinder Release 2: Fall 2011 • Table Services Update • Display errata and link to geographic change notes • Calculate statistical significance • Sorting of multiple columns • Charting Services • Archiving of Older Data • Enhanced Embargo Capability

  7. American FactFinder: Other Activities • Tabulation of 2010 Census • Preparation for: • Migration and Full Release of Population Estimates Data (Oct 2012) • Release of 2010 Census Printed Reports • 2010 PUMS system to create PUMs File Products • Island Areas Dissemination Activities • Develop Web Services Support • (future enhancement)

  8. Future Milestones

  9. American FactFinder Feedback • Analysis of Legacy American FactFinder: • Stakeholder Feedback • User Feedback • Usability Studies • Usability Audit • Areas for Improvement Include: • Usability and Customer Satisfaction • Visual Elements • Conventional Layout • Consistent Structure • Layering of Information

  10. American FactFinder Usability Audit • Visual Elements • Homepage Should be More Visual to Improve Visitor Expectations, Reduce Perceived Complexity, and to Improve the Look and Feel of the Site. • Easier to Absorb and Assess through Better Balance of Text and Visuals. • Use of Images, Color and Negative Space can Help Convey what to Expect and Make the Page Easier to Digest. Areas for Improvement Source: ForeSee Results American FactFinder Usability Audit Review, January 2010

  11. American FactFinder Usability Audit • Conventional Layout • Search Should be Presented in the Best Practice Format as a Text Box Directly on the Homepage. • Prevents Visitors from Going through a Multi-Step Process to Perform a Query. • Search is Less Likely to be Overlooked or to Blend in with Other Links/Options Surrounding it. Areas for Improvement Source: ForeSee Results American FactFinder Usability Audit Review, January 2010

  12. American FactFinder Usability Audit Areas for Improvement • Consistent Structure • Navigation Options Should Appear in the Same Locationthroughout the Site so Visitors Don’t have to Search for Them or Use Their Browser’s Back Button. Source: ForeSee Results American FactFinder Usability Audit Review, January 2010

  13. American FactFinder Usability Audit • Layering Information • Should Improve Content Management and Reduce Scrolling by More Effectively Layering Page Information. • Less Scrolling gives Visitors the Impression that the Information is Much Easier to Absorb. • Layering Ensures More Information is Presented Higher Up on the Page—and Avoids Overwhelming Visitors with too Much Content at Once. Areas for Improvement Source: ForeSee Results American FactFinder Usability Audit Review, January 2010

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