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Social Media: Is it Good or Bad?. By: Taylor Whitney, Rena King & Capler Steadman. Objectives. A. Why go Social? B. Benefits of external social media C. Benefits of internal social media D. Drawbacks of having internal social media E. Disadvantages of external social media.
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Social Media: Is it Good or Bad? By: Taylor Whitney, Rena King & Capler Steadman
Objectives • A. Why go Social? • B. Benefits of external social media • C. Benefits of internal social media • D. Drawbacks of having internal social media • E. Disadvantages of external social media
Why Go Social? • 78% of small businesses get ¼ of new customers • 27% of Americans check social networks several times a day • 45% of online adults regularly check out brand pages • Social media allows open communication
Benefits of External Social Media? • According to Social Media Examiner Top 2 benefits of social media: • Increase exposure • Increase traffic • Other benefits: • Marketplace insight • Loyal fans • Lead generation • Improved search rankings
Benefits of Internal Social Media • Boosts corporate ingenuity • Improves company cohesiveness • Satisfies workers • Employee engagement
Drawbacks of having an Internal Social Media • Technical challenges • Security and monitoring • Productivity loss
Disadvantages of External Social Media • Rumors • Hacking • Shadow or copy-cat websites • Web security breaks • Cyber-terrorism
Conclusion: the Importance of Social Media to Communications • The advantages of social media outweigh the disadvantages
References • American Public Health Association. (n.d.). Special Report: Expert Round Table on Social media and Communication in the work place – Strategic Challenges and Opportunities. Retrieved from http://www.apha.org/. • Coombs, W. T. (1999). Ongoing communication: Planning, managing, and responding. Los Angeles: Sage. • Coombs, W. T. (2007). Attribution theory as a guide for post communication research. Public Relations Review, 33, 135-139. • Fearn-Banks, K., (2001). communication: A review of some best practices. In R. L. Heath & G. Vasquez (Eds.), Handbook of public relations (pp. 479-46). Thousand Oaks, CA: Sage.