Social Media: Is it Good or Bad?

1. Social Media: Is it Good or Bad? By: Taylor Whitney, Rena King & Capler Steadman

2. Objectives • A. Why go Social? • B. Benefits of external social media • C. Benefits of internal social media • D. Drawbacks of having internal social media • E. Disadvantages of external social media

3. Why Go Social? • 78% of small businesses get ¼ of new customers • 27% of Americans check social networks several times a day • 45% of online adults regularly check out brand pages • Social media allows open communication

4. Benefits of External Social Media? • According to Social Media Examiner Top 2 benefits of social media: • Increase exposure • Increase traffic • Other benefits: • Marketplace insight • Loyal fans • Lead generation • Improved search rankings

5. Benefits of Internal Social Media • Boosts corporate ingenuity • Improves company cohesiveness • Satisfies workers • Employee engagement

6. Drawbacks of having an Internal Social Media • Technical challenges • Security and monitoring • Productivity loss

7. Disadvantages of External Social Media • Rumors • Hacking • Shadow or copy-cat websites • Web security breaks • Cyber-terrorism

8. Conclusion: the Importance of Social Media to Communications • The advantages of social media outweigh the disadvantages

9. Survey

10. References • American Public Health Association. (n.d.). Special Report: Expert Round Table on Social media and Communication in the work place – Strategic Challenges and Opportunities. Retrieved from http://www.apha.org/. • Coombs, W. T. (1999). Ongoing communication: Planning, managing, and responding. Los Angeles: Sage. • Coombs, W. T. (2007). Attribution theory as a guide for post communication research. Public Relations Review, 33, 135-139. • Fearn-Banks, K., (2001). communication: A review of some best practices. In R. L. Heath & G. Vasquez (Eds.), Handbook of public relations (pp. 479-46). Thousand Oaks, CA: Sage.