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Cultural Trends Affecting Leaders. Source: George Barna www.barna.org. Why pay attention to trends?. Clarifies ministry context Fosters relevance Enhances stewardship Connects with people more efficiently and effectively. Which trends matter?.
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Cultural Trends Affecting Leaders Source: George Barna www.barna.org
Why pay attention to trends? • Clarifies ministry context • Fosters relevance • Enhances stewardship • Connects with people more efficiently and effectively
Which trends matter? • The difference between “interesting” and “useful” information • John 3:16 … • A phone number?
Five Megatrends • Financial pressure is now the norm. • Email is now the standard communication m.o. • The Internet is now the prime info source (ie. medical) • There is a new baby boom going on. • +4 million births/year • Busters having babies earlier • Boomers beating the biological clock • Fasting growing ethnic: Hispanic • 35% growth between now and 2010 (vs. 11%)
Lifestyle Trends • Student performance affected negatively by part-time jobs (esp.+15 hrs) • Moms in the Labor force • 70% work for paycheck • 55% of all mothers with infants
Columbia study of Parental Influence on Kids • Monitoring TV • Monitoring Internet use • Music selection • Knowing whereabouts • Awareness of academic performance • Reasonable Curfews • Expectations re: substance abuse (“very upset”) • Eating dinner together • Household chores • No latchkey
4 Primary American Regrets “If I had it to do over …” • Better education (77%) • Have more fun (65) • Seek more adventure (48) • Know myself better (46)
Health Trends • Weight gain • 60% overweight, 25% obese • 46 admit it, 25% actively trying to lose weight • 70% adults not actively exercise, 40% never • We consume 158 pounds of sweeteners per year • Child obesity growing by 13%
Health Trends • Alcohol • On the rise • 31% HS students binge once a month • 44% college • 25% of all alcohol consumed in U.S. is by kids between age 12 to 25!
Church Growth Trends • 20% of all Protestant churches started since 1990 • Growth is usually related to contemporary worship • Increase of Hispanics leaving Catholicism for evangelicalism • Confidence in churches is at an all-time low
Faith Trends • Acceptance of occult yet rejection of Satan • Universalism/syncretism way up • Blurring of doctrinal distinctions across faiths • Bible, Koran, & Torah are perceived as more or less identical • People googling the internet for their theological info vs. local churches, pastors, etc.
Sequence for Gathering Info • Focus groups • Demographic survey • Written leadership survey • “Depth” interviews with open questions • Lapsed attendees survey • Current attendees survey • Weekend workers and trainees
What to learn from gathering info • Find out what you’re doing well, too. • Use research as a tool, not an end. • Be redundant and multiple. • Share data on “need-to-know” basis. • Real leadership is about meeting real needs, not just “felt” needs.
Denominational Research to Enhance Congregational Health • What kind of data do you measure? (EFCA) • Beyond A.B.C.’s • The 10 EFCA Core Values • Church planting • Leadership • Mission and Vision • Evangelism • Disciple making • Relationships • Stewardship • God’s Word • Spirituality • Worship
We learned … 81% of their churches had not planted in 5 years 74% had no plan to plant 59% gave less than 2% to it 28% gave nothing to it We then … Reiterated core values Called churches to pre-planting spiritual activities (pray, survey neighborhoods) Reallocated and deployed larger $/human resources to the core planting value What We Did with the Research
What We Learned • Measure, don’t assume/guess. • Measure what counts. • Commit to do something about the results. • Most churches want to be effective and just need tools.
Sources of Info • www.barna.org (Barna Research Group) • www.census.gov • www.gallup.com • www.harrisinteractive.com/news • www.isr.umich.edu/src (Institute of Social Research) • www.wkkf.org/knowledgebase (Kellogg Foundation) • www.cdc.gov.nchs (National Center for Health Stats) • www.nfow.com (NFO Research) • www.norc.uchicago.edu (National Opinion Research) • www.ropercenter.uconn.edu (Roper Center) • www.roperasw.com/newsroom
Cultural Trends Affecting Leaders Dr. John P. Chandler www.rasnet.org John.chandler@vbmb.org Copy right John P. Chandler, 2002