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Growing up Organic… Patrick O’Flaherty

Growing up Organic… Patrick O’Flaherty. FRESH PURE ORGANIC - Juices & Smoothies Built on a passion and true belief for organic - 100% fresh, 100% pure, 100% organic 2003 - Voted UK’s Best Organic Soft Drink 2004 - Winner of London’s most environmentally friendly company and Organic Food Awards

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Growing up Organic… Patrick O’Flaherty

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  1. Growing up Organic…Patrick O’Flaherty

  2. FRESH PURE ORGANIC - Juices & Smoothies • Built on a passion and true belief for organic - 100% fresh, 100% pure, 100% organic • 2003 - Voted UK’s Best Organic Soft Drink • 2004 - Winner of London’s most environmentally friendly company and Organic Food Awards • 2005 - Finalist in the World Juice Awards and the Excellence in Food & Drink Awards • 2006 - Gold, Silver and Bronze at The Great Taste Awards • 2007 - Finalist at Beverage Innovation Awards

  3. so where did it start…

  4. living the brand…

  5. 5 commandments (our pride & passion)

  6. 1 lose the beard……and sandals

  7. BLAH.......……GREEN BLAH, SUSTAINABLE, BLAH, BLAH, HEALTH, BLAH, BLAH, BLAH…….

  8. 2 just being ‘sustainable and organic’ is not enough…

  9. ‘consumer-appeal’‘taste’ ‘sustainability’ • ‘healthy’ • ‘Innovation!’‘quality’

  10. holding the vision…

  11. 3 ….if it’s easy, there’s an issue…

  12. If there’s an easy solution – question it… Don’t ‘greenwash’

  13. 4 knowing who’s who in the green consumer world…

  14. Key features influencing consumers to purchase ethical products over the next 5 years Source: Business Insights

  15. Manufacturer initiatives in changing consumer attitudes towards ethical products Source: Business Insights

  16. building the brand…

  17. 5 NGD

  18. % share of ethical products launched by claim Source: Business Insights

  19. thanks for listening…..

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