Social Media Marketing: From Mystery to Mastery Part 1

1. Social Media Marketing:From Mystery to Mastery Part 1 Presented by Linnea Blair Advisors On Target May 26, 2011

2. Questions • Do you feel that you don’t fully understand how Social Media can benefit your company? • Do you know that Social Media is an effective way to market your business but you aren’t using it well enough to get results? • Are you constantly bombarded by companies trying to get you to pay money for Social Media services you don’t fully understand?

3. Answers • How Social Media can benefit your company • Learn to use Social Media an effective way to market your business and get results • Find out when (or if) you should consider spending money for Social Media sites or services

4. During this class you will: • Discover how to maximize your professional profile and company listing on social media sites • Learn effective relationship building strategies for social media • Find out about new opportunities and features of social media sites • Learn to leverage your online time by using some easy social media shortcuts     

5. Where do you get most of your business? • Existing Customers • Referrals from: • Customers • Business Contacts • Referral Partners

6. It’s all about relationships! • Online networks mirror offline networks.  Leverage the power of your current business relationships and build new ones by creating an effective social media marketing strategy. • Social Media should be just a part of an overall relationship marketing strategy to: • Expand your ability to be “top of mind” • Expand your audience • Educate clients, prospects and referral partners about what you offer

7. Does my business need Social Media Marketing? • 31% of business owners don’t use social media because they don’t believe their customers use it • Do some analysis and competitive research • Try it out to determine best sites for your business

8. Social Media can be confusing… • What types of Social Media are out there • What’s best for your business? • How to use Social Media as an effective marketing tactic without spending a ton of time

10. Why Social Media? • People do business with people they know • Social Media sites are a good connectors • Lots of people are participating • Social Media Participants tend to be “influencers” • Low Cost Marketing • Most sites are free – your cost is time • Good Search Engine Optimization from top sites • Opportunity to get your business in front of more eyes

11. Let’s start with the “big three” social media sites

13. Why Facebook? • Over 500 million Facebook users • 206 Million are in US • 72% of US Internet users are on FB • 30% of Facebook users in the US are over 35 • Almost 20% of US Facebook users are over 45 • More than 50% are Female • Most of America’s biggest brand advertisers are working with Facebook • Stats show they’re reaching users across the age spectrum

14. More Facebook Stats • 50% of users log in daily • Average user has 130 friends • 700 Billion minutes a month are spent on FB • 20 Million Apps are installed per day • 250 Million people interact with FB monthly from Outside the official website • 200 Million people access via mobile phone

15. Source: OnlineSchools.org

16. 57% of people talk to each more online than they do offline

17. Facebook Features • Facebook Personal Profile • Facebook Groups & Community Pages • Facebook Business Pages (formerly Fan Pages) • Facebook Places • Facebook Ads • Networking on Facebook • Social Media Applications & Link Options • Facebook “Like” Button on other sites

18. Your Personal Profile • Purpose • Decide: Personal or business…or both • Privacy • Use Settings, Lists, Online Status • Applications • Choose wisely (and watch out for those who don’t) • Connect to Business Page • Ban the “suitcase” • News Feed Views • Check to View All

19. Personal vs Professional Presence • Decide whether to keep personal profile primarily for friends and family or use for business • Limit the amount of marketing you do on your personal profile • Some crossover is inevitable for some small businesses that revolve around an individual • Drive traffic and fans to your Facebook Business Page

20. Create a Business Page • Add a Professional Profile Photo or Logo • Write a good summary – use key words • Add your websites • Add content – photos, videos • Create a custom URL for distribution • Add Events • Link Applications to Blog or other networks • Drive people to your page

21. Use Facebook Effectively • Visit often • Update status • Post items of interest (add value) • Look for opportunities to grow network • Communicate with groups • Communicate with key people • Find other relevant pages to “like” and Comment on relevant posts

23. Twitter Features • Short 140 character status updates can generate quick interest • Post from Smart Phone/Website or Twitter client • Link feature to Facebook Page, LinkedIn Profile or blog can expand your social media reach

24. Use Twitter for Networking • Follow relevant people • Connect on common topics • #Hashtags, Lists, Trends • RT - Retweets • DM - Direct Messages • @ - Replies

26. Why LinkedIn? • 100 Million Users • 47% are in North America • Most credible professional online network • Commonly used in the business world • Having a LinkedIn profile is becoming the norm • Enhance your offline networks - online

27. LinkedIn Features • Professional Profile • Company Profile • Groups • Polls • Answers • Events

28. Enhance Your LinkedIn Profile • Current and Past Positions • Add a Professional Profile Photo • Write a good summary – use key words • Edit your LinkedIn URL • Add your websites & Edit titles • Add Blog feed • Use Apps – Video, Slideshare, Tweets etc. • Add relevant affiliations • Get & give recommendations

29. Network on LinkedIn • Visit often • Update status frequently and strategically • Look for opportunities to grow network • Communicate with network • Set up a group • Join groups • Communicate with groups • Add events • Use answers area

30. How to use Social Media sites • Facebook • Use to connect with personal friends/family • Use for business • Create a Facebook Business Page • Use to broadcast interesting news and promotions to your network • LinkedIn • Use to connect with professional connections • Use to expand your professional network • Use to broadcast what you are doing professionally to your business network • Twitter • Use to broadcast interesting items to your network – social or business • Use to create a buzz and expand your network • Use to entice people to buy, act or sign up for something

31. Link Your Social Media Make it easy – one post goes to more than one place Be careful that you don’t create lots of duplicates with too many linkages!

32. A word about video • Video is a powerful marketing tool • If you have your own videos: • Post to your Facebook Page • Post intro video on LinkedIn • Post links on Twitter • Create a You Tube Channel

33. Social Networking: A word to the wise • “Google” yourself – you already show up online • Manage your online presence • Decide how you want to use social media and connect accordingly • Be consistent across personal and professional spheres • Make use of privacy settings • Be deliberate about connecting applications between social networking sites • Be smart and be aware

34. Claim Your Presence – it’s already there! • Google Places (Maps) • Yelp • Directory sites: • Merchant Circle • Kudzu • Manta • Hot Frog • Etc: Check your area for ranking directories • Rule of Thumb – Do not pay for these sites

35. Leverage Social Media to: • Promote your business • Network with clients and referral partners • Increase Professional Credibility • Expand Your Web Presence • Drive traffic to your website • Build Brand Awareness • Generate Leads!

36. Social Media Marketing – From Mystery to Mastery • 3 Thursdays in June - 3 In-Depth Classes on Implementing Social Media in your business! • June 2 – Power Up Your LinkedIn Network • June 9 – Your Business on Facebook • June 16 – Tweet & Connect • June 23 – Bonus Session – Q & A • Sign up today: advisorsontarget.com/events • Investment is just $147 for all 4 sessions

37. Need Help Getting Started? • Social Media Package: Here is what we do: • Set up and/or Optimize Your LinkedIn Profile • Set up Your Business Facebook Fan Page • Set up Your Twitter Account • Link your social media accounts to automatically update each other • Link your Blog to your social media accounts • Coach you on developing your networking strategy using social media in a way that works for you

38. Connect with us online • We share information that we discover to help you market your business online as well as other information that is relevant to running a successful business • Connect on LinkedIn http://www.linkedin.com/in/linneablair • Follow on Twitter http://twitter.com/AdvisorOnTarget • “Like” the Advisors On Target Facebook Page! • http://www.facebook.com/AdvisorsOnTarget

39. Contact me for more information about managing your online success ! Advisors On Target Business Coaching & Marketing Consulting Linnea Blair • Office: 619.291.3700 • Email: Lblair@AdvisorsOnTarget.com • Web: AdvisorsOnTarget.com • Twitter: AdvisorOnTarget • Facebook: facebook.com/AdvisorsOnTarget • LinkedIn: linkedin.com/in/linneablair