1 / 7

Claire’s

Claire’s. Maggie Bryant Jordan Couture Lauren Pirchett Andie Rodgers Meagan Rose. History. Established in 1974 35 years in business FT industries bought Claire’s boutiques , which operated over 60 stores in Chicago Claire’s went international in the nineties

donnel
Download Presentation

Claire’s

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Claire’s Maggie Bryant Jordan Couture Lauren Pirchett Andie Rodgers Meagan Rose

  2. History • Established in 1974 • 35 years in business • FT industries bought Claire’s boutiques , which operated over 60 stores in Chicago • Claire’s went international in the nineties • By 1996, the ICING brand was created • 3,000+ stores, worldwide

  3. Current Promotions What they are offering. . . • Buy 2 get, get 1 free (earrings) • Free earring with a purchase of a starter kit • Buy one, get one half off (hair accessories) What they are not . . . • Television/radio advertisements • Flexible return policy • Aesthetically pleasing shopping environment

  4. Promotional Plan Claire’s new promotional plan will be to perfect the atmospherics, have celebrity endorsement, and advertise more heavily with social media.

  5. Promotional Plan cont. . . • Cleaning up the stores will create a more contusive environment for consumers to shop, while providing a hedonic experience. To achieve this transformation Claire’s will. . . • Remove old carpeting and replace with a wood substitute floor • Reduce amount of merchandise, to allow for a more boutique like environment • Play music that the target market, tweens, will enjoy listening too. Upbeat music will encourage consumers to purchase • Reduce signage in forefront windows

  6. Promotional Plan cont…. Providing a celebrity endorser that is admired by our target market, tweens, will create brand loyalty by associating a face with the brand. • Justin Bieberwould be a perfect candidate because he is popular amongst tweens, and he already has products, such as nail polishes, Claire’s could promote in their stores. • He could appear in flagship stores to sign autographs and promote his products, this would automatically bring more traffic into the stores and consumers will take notice of all the positive changes Claire’s has successfully implemented.

  7. Promotional Plan Conclusion Advertising is a key way to bring awareness to consumer’s mind, while creating brand equity. • It adds value the product while maintaining brand image • Magazines like Teen Vogue and seventeen would appeal to tweens • Showing commercials after school hours and programs will also create brand awareness.

More Related