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Claire McCardell

Claire McCardell. 1940s By: Jennifer Bees. Claire McCardell. Career & Awards. Fashion model Designer Knitwear designer Children’s line designer Swimwear designer Partner & Vice President of Townley. Mademoiselle Merit Award, 1943 Coty American Fashion Critics Award, 1944 & 1958

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Claire McCardell

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  1. Claire McCardell 1940s By: Jennifer Bees

  2. Claire McCardell

  3. Career & Awards • Fashion model • Designer • Knitwear designer • Children’s line designer • Swimwear designer • Partner & Vice President of Townley • Mademoiselle Merit Award, 1943 • Coty American Fashion Critics Award, 1944 & 1958 • Neiman Marcus Award, 1948 • Women’s National Press Club Award, 1950 • Parson’s Medal for Distinguished Achievement Award, 1956

  4. Accomplishments • Authored the book: What Shall I Wear? The What, Where, When, and How Much of Fashion • Founder of American ready-to-wear fashion • Named in Life Magazine’s 100 Most Important Americans of the 20th Century, 1990 • Maryland’s Women's’ Hall of Fame

  5. Designs & Styles • Casual, yet sophisticated & elegant • Functional • Practical • Comfortable • Feminine • Simple • Inexpensive • Clean cuts • Accentuated the female form • Use of nontraditional fabrics • Wool and cotton swimsuits • Monastic • Dartless • Waistless • Bias-cut • Tent-style • Popover • Wrap-around • Unstructured • Utilitarian • Denim • Diaper Swimsuit

  6. Popover Dress

  7. Trademarks • Double top-stitching • Brass hardware • Decorative hooks • Metal rivets • Large patch pockets • Empire waists • Leotards • Hoods • Pedal pushers • Dirndl skirts • Fitted bodices • Fitted swimsuits • Full circle skirts • Dresses in: • Manmade fibers • Wool fleece • Denim • Surprising color combinations • Adjustable components • Drawstrings • Necklines • Waists • Spaghetti ties • Mix & match separates

  8. Inspirations • Intuition • Women’s needs • Ready-to-wear • Travel • Madeleine Vionnet • NOT: • French fashion

  9. 1945 Spring

  10. 1946 Spring…

  11. …1946 Spring…

  12. …1946 Spring

  13. 1945 Fall… Picture from Vogue Magazine, 1945

  14. …1945 Fall

  15. 1946 Fall

  16. 1947 Fall…

  17. …1947 Fall

  18. Who did she influence? • Doo Ri Chung • Donna Karan • Anna Sui • Isaac Mizrahi • Cynthia Rowley • Calvin Klein • Elizabeth McKay • Norma Kamali Doo Ri Chung dress

  19. Sources… Websites • Seaman, Margo. McCARDELL, Claire. Fashion Encyclopedia, 2011. Web. 17 Mar. 2011. • http://www.fashionencyclopedia.com/Ma-Mu/Mccardell-Claire.html • Penn, Irving. “Twelve Beauties.” Vogue, 1947. Web. 17 Mar. 2011. • http://csebastian.tumblr.com/post/254618102 • Glamour Splash. Claire McCardell Fashion Timeline and Innovations. Glamour Splash, 4 Feb. 2009. Web. 17 Mar. 2011. • http://www.glamoursplash.com/2009/02/claire-mccardell-fashion-timeline-and.html • Glamour Splash. Claire McCardell Sportswear. Glamour Splash, 4 Feb. 2009. Web. 17 Mar. 2011. • http://www.glamoursplash.com/2009/02/claire-mccardell-sportswear.html • Staley Wise. The Collection, Genevieve Naylor. Staley Wise Gallery, 2011. Web. 17 Mar. 2011. • http://www.glamoursplash.com/2009/02/claire-mccardell-sportswear.html • Jen Fitch Style. American High Style: Fashioning a Collection at the Brooklyn Museum. Jen Fitch Style Word Press, 16 June 2010. Web. 17 Mar. 2011. • http://jenfitchstyle.wordpress.com/2010/06/16/american-high-style-fashioning-a-collection-at-the-brooklyn-museum/ • Debutant Clothing. Tracey Ulman to Wear Claire McCardell to CFDA. Debutant Clothing, 8 June 2009. Web. 17 Mar. 2011. • http://www.debutanteclothing.com/news/fashion_history/ • Colete Patterns. Claire McCardell – The American Look. Colete Patterns. 2 Mar. 2011. Web. 20 Mar. 2011. • http://www.colettepatterns.com/blog/fashion-history/claire-mccardell-the-american-look

  20. …Sources Books • Lee, Sarah Tomerlin. American Fashion: The Life and Lines of Adrian, Mainbocher, McCardell, Norell, Trigere. New York, 1975. • Stegemeyer, Anne. Who's Who in Fashion, Third Edition. New York,1996. • Milbank, Caroline Rennolds. Couture: The Great Designers. New York, 1985.

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