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Previous developments :

Previous developments :. HOTREC has informed its member associations on TOURISMlink since the contract was awarded General Assemblies Other working groups Promotion campaign : newsletters , website etc.

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Previous developments :

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  1. Previous developments: • HOTREC has informeditsmemberassociationsonTOURISMlinksincethecontractwasawarded • General Assemblies • Otherworkinggroups • Promotioncampaign: newsletters, website etc. • (Informationontheproject, pilots and advantages of pilotingtheplatformwasprovided) • Decision: Valencia + Croacia + Riminiwould be destinations to test theframeworkarchitecturefromdestinationside

  2. Planned pilots Retailers in CzechRepublic Supplyside in Valencia Retailers in Sweden Retailers in Croatia First pilot Retailers in Finland Retailers in Germany Supplyside in Croatia Retailersin Greece Second pilot Retailers in Romania Retailers in Portugal Supplyside in Rimini Retailers in Belgium Third pilot

  3. Pilot Nº 1Destination /Supply sideValencia

  4. Valencia Pilot experience

  5. Valencia Pilot experience: • Companies registered 828 • Companies operated 323 • Platform access conditions signed 116 • Contracts signed with rates in platform 77 • Accommodation 57 • Compl. Offer 20 • Operators connected 30 • Management system connected 5

  6. Valencia Pilot experience: • No. transactions in TOA: 68.473 • Amount transactions in TOA: 27.533.144€ • No. transactions in TL: 0 • Amount transactions in TL: 0

  7. Valencia Pilot experience • PMS already integrated: • OTAs in the channel manager: 8

  8. Pilot Nº 2Destination /Supply sideCroatia

  9. Involvement local roll out team + companies • Main dates: • November 2012 – UPUHH annualcongress • January 2013 – HOTREC + UPUHH meeting • April 2013 – 1st training accommodation • September 2013 • 2nd training accommodation • 1st Training complementary offer

  10. Involvement local roll out team + companies • Objectives 2 firstmeetings: • What is TOURISMlink • Objectives of the project • Benefits for participants • Technical details for companies to be part of the project • Setting-up local roll out team • Description activities local roll-out team • Description activities companies (test platform + feedback)

  11. Involvement local roll out team + companies • Objectives trainings: • General presentation TOURISMlink • Companies to use the platform (upload products / • makereservations / management prices, rates / explanation different functionalities of the platform) • Access platform with credentials • Feedback from companies • Filling in 1st questionnaire

  12. Accommodation • State of play: • 30 January 2014: 9 companies • 21 February 2014: only 4 companies (lower) • 4 March 2014: 14 companies • Total of companies engaged TL: • 30 companies on-board • (less companies than beginning)

  13. Complementary Offer • State of Play: • 30 January 2014: 2 companies with product in TL • The other previous companies left the project (9) • Solution: • Roll out team found 13 new companies • (near accommodation) • Total number: 15 (including museums, restaurants, parks, events, night clubs) • Companies received credentials • Companies to upload product + send access conditions • Training material sent to companies

  14. Accommodation + Complementary Offer • Note: • HOTREC and UPUHH contacted each one of companies (e-mail + telephone) several times to encourage them to upload the product • DOME gave all technical support needed. Also contacted each company on individual basis

  15. Feedback from companies • Difficulties: • Some companies uploaded rates incorrectly • Solution: support team contacted companies for corrections to be done • Uncertainty about the future of the platform after July 2014 • Reduced number of business transactions done so far → companies very sceptical to pay after July 2014→ short time to try platform for free

  16. Feedback from companies • Difficulties: • It takes a long time to upload product in a professional manner • Small companies: do not have time to update rates and prices on a daily basis • Companies in destinations would like to see more participating companies source market side → more opportunity business transactions

  17. Feedback from companies • Difficulties: • Chains: already pay to other channel manager facilities → the advantage would only be to do business with 9 different source markets • Duplication of work

  18. Facts: • Companies have very fragmented PMS’s → not worthwhile to do one/two integration/s • Solution: • HOTREC launched survey: distributors with whom hotels already had contract with • Goal: develop the channel manager functionality • Results: Booking/Venere/Expedia/UNILINE • Integrations already done: Booking/Expedia • Integrations pending: UNILINE/Venere Duplication of work – solution found?

  19. Duplication of work – solution found? • Uniline State of Play: • Memorandum of Understanding signed January 2014 • Integration foreseen to finish middle March • Problem: • Uniline informed 25/2/2014 → company is facing software problems → integration could only be completed in September 2014…..

  20. Solution to difficulties • Extra Help provided: • TOURISMlink partners offered to all companies for the product to be uploaded by DOME this first time • Result: • More companies are contacting support team to get their product uploaded.

  21. Pilot next steps • Companies future tasks: • Continue uploading product • Provide users feedback (reply to online questionnaire) • Identify areas of improvement • Exchange information and business models with companies in source markets

  22. Pilot Nº 3Destination /Supply sideRimini region /Italy

  23. Meetings in Rimini • February 2013: Kick of meeting • September 2013: roll-outteamorganisedmeetingwithpotentialinterestedcompanies • January 2014: intensive training onTOURISMlinkforcompaniespiloting TL • Possibleothermeeting ?

  24. Kick off meeting • Roll-out team + HOTREC organised kick-off meeting • Roll-outteam: FIPE, FEDERALBERGHI and Rimini local associationsrepresentativespresent • Consortiummembers: HOTREC, Bocconi, ITH presentedobjectives of TL & detailedpilotactivities

  25. Kick off meeting - Outcomes: • Commitment and involvement of thenational and local associations in TOURISMlinkwasdiscussed • Rollout team: to involve companies, implement pilot actions and coordinate pilot actions with HOTREC • FEDERALBERGHI representing hotels and similar establishments • FIPE representing complementary offer • Follow-up: Roll-outteamtoschedulemeetinggatheringcompaniesinterested in pilotingTL

  26. Involving companies in Rimini /September 2013 • Rollout team + HOTREC organised meeting gathering tourism companies interested in piloting the platform • Participants: representatives of hotel groups, independenthoteliers and representatives of complementaryofferservices • TOURISMlinkrepresentatives: HOTREC, DOME (IT partner) and BOCCONI

  27. Content of meeting: • Typology of participating companies • Requirements to be part of TOURISMlink pilots • Information on training • Practical information on when companies can start • Practical demo on how TOURISMlink works • Different functionalities of TL for companies (BI, PMS, CM, CRS) • Steps to put the hotel and complementary offer services on platform

  28. Feedback by participating companies: • Encouraged to participate as pilots to test the platform • "Status quo" on source markets • Legal implications on TOURISMlink - consortium explained that model contracts are available to facilitate the job of the companies when piloting TL • Outcome of meeting: companies looking forward to test the platform in real conditions and to exchange business models with agencies/tour operators in source markets

  29. Training on TOURISMlink • 28 January 2014 • Consortium: DOME, BOCCONI, HOTREC • Roll-out team • Participating companies: 18 • Some participants representing several hotels

  30. Tasks done by consortium and roll-out • Companies contacted individually - HOTREC + roll -out team • Agenda distributed previous to meeting • Credentials on platform distributed • Access to TOURISMlink website distributed • PC neededtofollow online demonstrationon TL

  31. Content of meeting • Brief overview of TOURISMlink project: advantages to pilot the platform • DEMO of TOURISMlink platform: • Acesstoplatform + credentials • Modules: configuration, rates, multimedia,bookings, managementtools etc. • Companies to fill in TOURISMlink questionnaire • Using the platform / practical exercise

  32. Outcomes of meeting • Future of TOURISMlink: companies would like the platform to continue and be extended to EU countries • Source market already available on platform to exchange business transactions? • Payment systems: out of platform • Possibility to receive request for bookings and not only to book through TL? • technicalities of the platform: all elements of an hotel, for example, visible to all participating companies? Consortium explained that it is optional • Booking channel

  33. Improvements by consortium • All documentation for companies should be centralised in TOURISMlink website → managed by ZN • Not easy that companies fill in all questionnaires: feedback to be provided in any format • HOTREC/ZN agreed to include an empty box on TOURISMlink website to get feedback on any format (as questionnaires are not always filled in by companies)

  34. Follow-up to meeting: • Participants fully understood advantages of TL and were willing to upload the product and exchange business models • HOTREC send personalized emails to every participant company with attached documentation (presentation, access to website, contracts etc.) and contact details of support team • Very important: continue lobbying companies after training (roll-out team + HOTREC) so that companies upload their product • Consortium: decided to modify part on TOURISMlink website to centralize all documents

  35. Next steps: • DESTINATION SIDE • Companies to continue work (upload product) → Roll out team HOTREC and DOME to continue encouraging them • Companies to continue giving feedback on platform and things to be improved to consortium • Companies working directly with DOME support team on difficulties on uploading their product on TL • Companies to exchange business models with companies in source markets • Another meeting to be organized in Rimini?

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