1 / 11

The Launch of CornerBarPR SM

The Launch of CornerBarPR.com SM. A sober approach to building a profitable on-line business. The Plan: Launch to Lush. Soft Launch — Jan. 2002 National Blitz — Sept. 2002 Tipping Point — Dec. 2002. Phase 1 Deaths. 835 closings since 2000... eToys, $220 million PlanetRX, $50 million

donny
Download Presentation

The Launch of CornerBarPR SM

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Launch of CornerBarPR.comSM A sober approach to building a profitable on-line business

  2. The Plan: Launch to Lush • Soft Launch — Jan. 2002 • National Blitz — Sept. 2002 • Tipping Point — Dec. 2002

  3. Phase 1 Deaths 835 closings since 2000... • eToys, $220 million • PlanetRX, $50 million • eYada, $25 million • SpaceWorks, $6 million

  4. Phase II Survivors • Clickz.com* (acquired for $16 mil) • The Onion* • Classmates.com* ($36 subscription) • Cnet.com * Began as privately held with tight budgets

  5. Bootstrapping of a Bar • Start-up and first-year costs < $100k • Self funded • Outside funding never part of plan

  6. Site Munchies • 14,000 page views per month • 625 e-zine subscribers • Dozen database subscribers

  7. July Breakthroughs • WorkInPR.com exclusive partnership • SuperSizing media database 8x • Nationwide campaign in the works

  8. Sales Projections • 473 subscriptions — 2002 • 1224 subscriptions — 2003 • 1756 subscriptions — 2004

  9. Gross Sales Projections 2002 2003 2004 $123K $385K $623K

  10. Future of Subscription Sites • $1.4 billion to $5.8 billion by 2006 • Leaders—American Greetings, NYT,WSJ, Yahoo, Sony Source: Jupiter Media Metrix

  11. Contact Us • Brenda K. Clevenger, ABC Proprietor 816-221-2828 Brenda@CornerBarPR.com • Richard B. Barger, ABC, APR Chief Curmudgeon 816-942-2228 Rich@CornerBarPR.com • CornerBarPR http://www.CornerBarPR.com

More Related