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Bubblicious Inc.

Bubblicious Inc. You think it, we make it Work. Brittny Ramnauth , Royston Singh, Rohan Basu and Dhrumil Shah. Introduction. A brief overview.

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Bubblicious Inc.

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  1. Bubblicious Inc. You think it, we make it Work. BrittnyRamnauth, Royston Singh, RohanBasu and Dhrumil Shah
  2. Introduction A brief overview
  3. Mission Statement :Bubblicious Inc. believes in selling ready-to-go bubble tea to the student body at North Park Secondary School, with the intention of providing an opportunity to experience something innovative to express the individual personalities at this multicultural school. Long Term Plan Short Term Plan Project Manager: Brittny
  4. Ownership Hierarchy

  5. Market Analysis

    Marketing Manager: Dhrumil Shah
  6. Description of the Store and Background Information: North Park Secondary School: located at 10 North Park Drive, Brampton, Ontario and opened in 1978  currently a high school. Commons Corner store: located within NPSS near the cafeteria and the guidance office. The Commons most of NPSS students spend time before school, afterschool & during their lunches. Store is 220.30 square feet Storage room is 81.36 square feet Serving area is 139 square feet NPSS cafeteria and all the classes connect to this area known as the Commons  where the store is located
  7. Target Market: Catering of the bubble tea to fulfil  Physiological needs + Social Needs After crucial research conducted  target market of Bubblicious ready-to-go bubble tea = Students of NPSS
  8. Marketing Research: Results: Students want a product  quicker to obtain, easy to carry + has to be unique/revolutionary Students often have to wait in line for a preferred drink Summer: Purchases per person at least three times a week Winter: Purchases per person at least once two weeks Students: willing + able to pay $4.50 for bubble tea Survey concluded: 70% of the students at NPSS buy ready-to-go bubble tea from Bubblicious
  9. Potential Competition Huge beverage Industry  Equal amount of direct + indirect competition. Direct competition: Vending machines at NPSS, NPSS Servery Tim Horton’s, gas station stores and FoodLand @ Howden Plaza. Direct & Indirect competition: Bramalea City Centre + Trinity Commons Mall. Indirect competition: Lil’ Caesars @ Howden Plaza + other popular ready-to-go products = Minute Made  students bring from home.
  10. Overcoming The Potential Competition Discovery made: Pricing + location are factors that student body considers, but quality of the product = a huge difference. Example: Wedges @ NPSS Servery = $2.50, but poor quality and less quantity. Wedges @ FoodLand = $3.50 + (good quality) taste good + sufficient quantity. So, higher quality and sufficient amount of quantity eliminate factors cost and location. Thus, Bubblicious ready-to-go bubble tea  good quality + enough quantity = genuine reputation + loyalty is created  advantage over competitors.

  11. Operations: Marketing Plan

    Dhrumil Shah
  12. Product Strategy Bubblicious bubble tea  bottled ready-to-drink format. Product class: Food Beverage Soft Drinks  Functional Drinks. Many Flavours: Strawberry, lime, honeydew, mango, frozen coffee, lychee + coconut. Large variety = Attracting for unique Personalities Packaging Public views
  13. Price Strategy Price  separates two contradicting businesses (one successful + the other not so much). $4.50 decided price to sell b/c $3.45 to manufacture Consumer demand Product lifecycle Potential Substitutes
  14. Promotion Strategy Objective: Generate awareness Message: “Bubblicious ready-to-go bubble tea =nutritious, thirst-quenching drink for young + energetic people who care about their body and life.” Advertising: Multicultural community = different viewpoints  target IBT kids by posting advertisements on the internet Use of T.V. in Cafe and Commons Periodic contests, coupons and discounts to promote Use of Personal selling Stepping up promotion
  15. Place (Product Distribution Strategy): Why?: Particular channels chosen b/c the purchase of How to Make Bubble Tea! The Ultimate Business Starter Kit from www.bubbleteasupply.com/store Revolutionary bottle chosen and Commons Corner Store = convenient location to manufacture, promote and sell it. Channels of Distribution: Manufacturer (Bubblicious Inc.) Consumer (North Park Secondary School members) Manufacturer (Bubblicious Inc. at North Park Secondary School)  Retailer (Bubblicious Inc. franchises in other schools)  Consumer (The members of the other schools). Both of the channels: Use of NPSS Commons Corner store as the place of manufacturing and selling
  16. Human Resources Recruitment Selecting Orient and train!
  17. Human Resources Develop positive employee attitudes Handle departures and dismissals
  18. By Royston Singh FINANCIAL MANAGING
  19. Financial Aspect Five thousand dollar Funding from North Park Five thousand dollar bank loan from RBC Silent Partner Initial Assets Current Assets Long-term Liabilities Balance sheet: First Year and Five Year Forecast Income Statement: First Year And Five Year Forecast
  20. Conclusion: Presented were the guidelines to operating Bubblicious Inc. It has been created with the intention of providing opportunities to engage a majority of the customer population with its location, cost, availability and quality. The revenue gained is to be re-introduced back into the “home” school environment, and to leave enough possibilities for substantial growth within the near future.
  21. Resources: http://en.wikipedia.org/wiki/North_Park_Secondary_School http://theoperatives.wikispaces.com/ http://northparkvikings.ca/classes/scorcia-bbi2ot-s10/files/2011/05/The-School-Store.pdf http://www.peel.edu.on.ca/schools/programs.htm#IBT http://www.canadabusiness.ca/eng/guide/2533/ http://www.bubbleteasupply.com/index.php?page=why.html#quality http://www.scribd.com/doc/1251312/Example-of-a-Marketing-Plan
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