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Developed in 1992/93 for implementation in 1995

Developed in 1992/93 for implementation in 1995 Designed to create a ‘championship season’ for curling, with the objective of building a more attractive sponsorship and broadcast marketing package Combined the CCA and WCF properties

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Developed in 1992/93 for implementation in 1995

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  1. Developed in 1992/93 for implementation in 1995 • Designed to create a ‘championship season’ for curling, with the objective of building a more attractive sponsorship and broadcast marketing package • Combined the CCA and WCF properties • Leveraged the ‘major’ events (Canadian Mens and Womens Championships, WCC) to the benefit of less widely known events • Led to greatly increased, predictable TV exposure and increased sponsor revenue

  2. Fall 2009 – new measurement methodology – PPM introduced

  3. Title Sponsorships Viewership Revenue

  4. Title Sponsors

  5. Official Suppliers/Partners

  6. The 30 second commercial is a fundamental component of our sponsorship deliverables. • Combined with on-camera signage and category exclusivity, commercial inventory completes the ownership circle sponsors require. • Pundits would have us believe that all is lost to new media. That the PVR signals the end of long-suffering viewers being forced to watch commercials. • That’s what they said about radio following television’s introduction in the 50s … The King Is Dead?

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