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Omniture Web Analytics For Hobbytron

Omniture Web Analytics For Hobbytron.com. Cole & Robinson. Sales of FM Transmitters, Electronics, Robotics, RC Cars, Airsoft Guns, Toys, Science, Magic Tricks. Identify potential sales hotspots. Days Before Purchase. Success Metrics. Majority of sales are happening on the first visit.

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Omniture Web Analytics For Hobbytron

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  1. Omniture Web AnalyticsFor Hobbytron.com Cole & Robinson

  2. Sales of FM Transmitters, Electronics, Robotics, RC Cars, Airsoft Guns, Toys, Science, Magic Tricks. • Identify potential sales hotspots

  3. Days Before Purchase

  4. Success Metrics • Majority of sales are happening on the first visit.

  5. Referrers

  6. Referrers

  7. Success Metrics • Majority of sales are happening on the first visit. • Top 5 referrals come from airsoft related sites, and 70% of the top 34 referral sites

  8. Earnings By Page

  9. Success Metrics • Majority of sales are happening on the first visit. • Top 5 referrals come from airsoft related sites, and 70% of the top 34 referral sites • Airsoft guns and supplies are ranked 4th in earnings by page.

  10. Click Map

  11. Fallout Report

  12. Fallout Report

  13. Full Path Report

  14. Full Path Report

  15. Pages Per Visit

  16. Pages Per Visit

  17. Time Spent On Page

  18. Time Spent On Page

  19. Problems • People who are being referred for specific things are not finding what they want. • People who come into any page on the site are not finding what they want quickly enough.

  20. Recommendations • Make sure top selling sections are easier to find quickly.

  21. Recommendations • Make sure top selling sections are easier to find quickly. • Make a uniform method for displaying specifications for each item, so that the information is available quickly.

  22. Conclusion • Time is money. • Hobbytron isn’t selling just one thing, but their customers are generally looking for just one thing and they need to be able to find it quickly. • Get people in, get them where they are going, and get them sold.

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