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Uncertainty Management Theories

Uncertainty Management Theories. COM 452 Summer, 2010. Problematic Integration Theory. Austin Babrow Uncertainty reduction not always possible Integrating existing uncertainty into a person’s worldview Probabilistic and evaluative orientations

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Uncertainty Management Theories

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  1. Uncertainty Management Theories COM 452 Summer, 2010

  2. Problematic Integration Theory • Austin Babrow • Uncertainty reduction not always possible • Integrating existing uncertainty into a person’s worldview • Probabilistic and evaluative orientations • Used often in health and organizational communication

  3. Uncertainty Management Theory • Dale Brashers • Communicative and psychological responses to uncertainty • Separates information from uncertainty • Used in health communication

  4. Motivated Information Management • Walid Afifi • Stages of uncertainty reduction • Interpretation (of the uncertainty gap) • Evaluation (of expected outcomes of gathering information) • Decision

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