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Coupon Codes – Increasingly Becoming An Important Element To Boost Sales

Offering coupon codes has now become an indispensable tool for retailers and product manufacturers.<br>

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Coupon Codes – Increasingly Becoming An Important Element To Boost Sales

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  1. Coupon Codes – Increasingly Becoming An Important Element To Boost Sales

  2. Offering coupon codes has now become an indispensable tool for retailers and product manufacturers.This is because shoppers are always on the lookout for bargain deals.Inaddition to saving in money, coupons create happiness for shoppers.

  3. According to a scientific research, Oxytocin, a hormone directly related to love and happiness, shoots up when shoppers receive coupons.They are particularly delighted when they receive an exclusive offer.Astay-at-home mom was thrilled when she received 1-800PetsMeds discount coupons and deals.

  4. From this America’s largest pet pharmacy, she is now able to buy for her pet dog products that are healthy and made with natural ingredients.This store is offering 15% off on numerous products.

  5. Use of promo codes on the rise Last year, shoppers redeemed close to 3 billion coupons. Astute shoppers know when & where to find a bargain deal.Companiesthat issue coupons create a win-win situation, saving in money for customers and added revenue for retailers.

  6. Big brands are increasingly adding coupons in their marketing strategies to push up sales. Small and medium businesses are realizing the importance of discount coupons and coupon deals for customer acquisition.

  7. Here is a list of a few scenarios where coupon codes help retailers1. It discourages cart abandonmentFor many shoppers, the task of trying out a new product by buying it at full price can be daunting. An attractive discount can entice shoppers to change their attitude.

  8. Statistics reveal that nearly 50% of shoppers are motivated to complete the buying process when they have a coupon to redeem.While buying children’s toys, Kohl’s discount coupons and dealshave attracted numerous parents.

  9. Coupon codes influence purchase decisionsA wide ranging survey carried by a marketing firm has revealed that discounts, deals, and offers influence shoppers when they buy online. Product manufacturers and retailers use coupons so that shoppers:Discover newly launched productsBuy more items via cross selling

  10. Spend above the specified minimum amount required to redeem couponsPut more items in their wish list for later purchase 3. “For free” items allure shoppersDeals like “Buy one Get One Free”, also called BOGO offers, are favorite strategies with retailers.

  11. Such tactics are a major revenue drivers to entice shoppers, either online or offline.Stores that give away with the slogan “for free” develop new customer relationships.Shoppers perceive such deals as generosities, which has a potential for retaining consumer loyalty.

  12. It is a tangible approach to track ROIBy using coupon codes, retailers get to know the exact monetary benefit the strategy has given them.Other modes of marketing do not have reliable metrics to compute tangible benefits of specific campaigns. For example, a billboard on a highway cannot reveal how many motorists driving by actually see the ad, leave alone buy the product.

  13. Despite the popularity of coupon codes, many smart retailers are extremely judicious while offering coupon codes. They discourage bargain hunters who have a tendency to over utilize customer service resources but never become loyal customers. They limit the number of coupons on offer to preserve a brand’s integrity.

  14. They refrain from offering deep discounts – a tactic that can negatively impact both profits and brand image. They focus on campaigning through extra value the product/ service offers in comparison to competition, so that buyers are motivated.

  15. Businesses are using coupon codes not just to drive sales. They see it as an opportunity to learn more about the consumers’ behavior.For example, 1-800PetsMeds discount coupons and deals have helped the pet pharmacy to understand which pet prescriptions medications are required most by shoppers.

  16. Don’t Pay All Website: http://www.dontpayall.com/ Email id: contact@dontpayall.com

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