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Communety support for change

This presentation by Hjalmar Hansen, Headmaster of a Business College, highlights the importance of collaboration between authorities, public bodies, and NGOs in bringing about changes in alcohol and drug policies. Using examples of successful initiatives, he emphasizes the need to mobilize public opinion, build relationships with influential figures, and employ effective lobbying and PR strategies. The session also covers funding options and the importance of transparency in fundraising efforts.

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Communety support for change

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  1. Minsk 10th May 2013 Hjalmar Hansen hjalmar@blakross.fo 1. co-operation between authorities, public bodies and NGO 2. community support for changes in alcohol and drug policies Communety support for change

  2. About my self • Hjalmar Hansen, MSc • Current possition: Headmaster of a Business College • Working experience: Teacher, Oil company and Ministry of Fisheries • NGO´ experience: 13 years works experience – 5 of these as Secretary General of Blue Cross Faroe Islands • Vice President of Internationa Blue Cross (IFBC)

  3. Faroe Islands

  4. NGO – Blue Cross Faroe Islands • Volentary member based organization • Some figurs: • 1400 members (!) • 260 volunteers • 20 paid staff • 1900 followers on Facebook • Half of the work funded by the government • Treatment, Shelters • Prevention work

  5. Situation assessment Maintan Who can make the change? Influent Process New situation Problem resources

  6. Exemple: Treatment • Devlopt from ”Caretaking” to professional alcohol and drug treatment centre. • Someone saw the need and had a solution. • Working on the accept from autories – the NGO was the driving force. • Some politicians saw the benifit from the solution. • Show the results – also the bad ones! • Use the media to get support from the public in general – constantly tell the story why your work is important

  7. Authority, public body and NGO NGO - BC Ministry of Health Hospital

  8. Exepmle: Shelter • The media focus on people sleeping on the street • The Ministry formed a public committee – two NGO´s represented in the committee. • But – the NGO´s had to ”push” for the solution. • Legislative Decree • Funding • The support of your rank and file • Again – constantly tell your story

  9. Exemple: Prevention work • Difficult with acceptens from public organs working on the same area. • Loseing power and influence • Skeptical for our intention • How to sell an intangible product? • Get someone to tell there story! • Public meetings • Experts opinion • The media • Personal relations • Dialog • Co-operation and trust

  10. Visiting municipality

  11. Community support • To make the community to see your picture. • Will people listen to you or someone else? • Get someone wellknown to support you • Awareness comes before change! • Mobilize the public opinion • Information – facts and evidence in the field of alcohol and drugs • You have to know the stuff – be professional • Find ways for your message (media) • How change happens - evolution or revolution? • ”Win the small battles to win the war”

  12. Learnings • There is a need • Someone are willing to do something • Do not stand alone – have ”supporters” • Find someone with ”power” who will support your idea • Be reliable – do what you say you will do • Do not take ”No” for an answer • Have the organization and the funding in mind • Be tactical • It takes time – endurance

  13. Fundraising • Stable sources of revenue • Public funding • Own funding • Fees • Sponsership • 2nd hand shoops • Churches, organizations * Transparency * Relations

  14. Fundraising • Development projects • Partner abroad • EU/Int. organizations • Corporate Funding • Donations • Win-win situations • Mutual benefit • Speak the language of finance

  15. Lobbying and PR • Politicians have power • The politicians like to take the honer • Find a problem – have more than one solution! • Provide the right arguments (Evidens) • Use the opportunity ! • Use ”alliances” - co-oporate with others • Establish and mantain your network • By true – do not manipulate

  16. Lobbying and PR • Establish relations to politicians and governement representativs • Establish relations to companies – funding • Establish relations to media persons • How to do it? • Meet them • Ask for meetings where you present your work • Participate in conferences and workshop – also in the perefery of your work • Invite them to your arrangments • Someone know someone ..........

  17. Lobbying, PR and media • Tell the good story • Who is the hero • Who is the offer • What is the reason • What do the experts say • Who can do something about it • Briefing notic • The most important information • Max 1 A4 page • Use media – Facebook, Youtube, press releses, events, banners etc • Be aware of how you tell your story

  18. Thank you

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