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THE FLIP PEN

THE FLIP PEN. COST AND FINANCE. STRUCTURE. 1 . business plan 1.1 key partners 1.2 key resources 1.3 key activities 1.4 value proposition 1.5 channel 1.6 customer segments 1.7 customer relationship 1.8 cost structure 1.9 design 2 . legal forms ´ 3 . cost structure

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THE FLIP PEN

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  1. THE FLIP PEN COST AND FINANCE

  2. STRUCTURE 1. business plan 1.1 keypartners 1.2 keyresources 1.3 keyactivities 1.4 valueproposition 1.5 channel 1.6 customersegments 1.7 customerrelationship 1.8 cost structure 1.9 design 2. legal forms ´ 3. coststructure 2.1 rent 2.2 fix unitcosts 2.3 overheadcosts 2.4 material 2.5 advertisement 2.6 taxes

  3. BUSINESS PLANpart 1 • Key partners: • Erasmus + • factories ­ • stores • Key resources: • 3D printer for the prototype • lead for the pencil • lead for the pen • stable plastic • machines • Key activities: • well organized departments • good communication between departments • finding the right partners

  4. BUSINESS PLAN part 2 • Value proposition: • environmentally friendly • needs less space • less space - less material • favourite design possible • Channel: • schools • regional stores  later national • our website • international websites (Amazon, Ebay, etc.) • Customer segments: • students • office workers • teachers • households  nearly for everyone  

  5. BUSINESS PLAN part 3 • Customer relationship: • can retained by a professional product and also by a good value for money • Cost structure: • production • materials • stores • marketing (advertisement, consultation) • taxes • Design: • connects a mechanical pencil with a pen • a cap with eraser covers the pen • the mines and the eraser are refillable • grip zones improve the hold • the pen can be personalized with ERASMUS+ stickers

  6. Sketchy

  7. Sketchy

  8. Legal forms • Limited Company • Limtedliability, not stock exchangeoriented • Partnership • merging of 2 persons businessforprofit • Limited partnership • individual shareholdersparticipate in a partnership in termsofcapital • Public company • suitablefor large companies • Private company • suitableforsmallercompanieswithlowcapitalrequirement

  9. cost structurepart 1 • rent rent for the production building: min. 10.000€ per month rent always stays the same!!! • fix unit costs fix unit costs at: 10.000 pencils: 1,00€ 20.000 pencils: 0,50€ 30.000 pencils: 0,33€ variables unit costs always stay the same!!! • overheads costs  overheads costs at: 10.000 pencils:burdenwith 1,00€ 20.000 pencils: burdenwith 0,50€ fix unit costs split on the number of pieces!!!

  10. cost structurepart2 • material • mine: pencilmineapiece: 0,09€ penmineapiece: 0,30€ • case: plastic (ecofriendly): 0,50€ metall: 1,00€ wood: 0,18€ • extras: eraser: 0,44€ The variable unit costs are 1, 33€ In addition there are 1€ fixed unit costs with 10000 pencils  2, 33€

  11. ADVERTISEMENT • Instagram: - CTR 2,5 times higher than the industry average for social media advertising - average click cost (CPC-cost per clicks): 0,45€ - average thousand contact price (CPM-cost per minute): 5,89€ • Flyer: - will get distributed at the school - 1000 flyers will cost 13€ to 20€ - 3000 flyers will cost 25€ to 30€ • Poster: - pretty old school, but could be effective - a poster will cost around 10€ to 15€ per day - very expensive, not really an option

  12. TAXES • capitalcompany = legal entity havetopaytaxes • profittaxesfor a capitalcompany: - businesstax - corporationtax(15% ofincoming) • tradetax: • profitofthebusinessenterprise • + additions • - cuts • - commercialloss • = tradeincome • - allowance • * tax rate 3,5% • * municipal rate fixedbythemunicipality 340% (Güstrow) • = tradetax

  13. SOURCES • The materialsfromtweedback: • file:///D:/Erasmus-Mini%20Company/Business%20Plan%20canvas.PDF • www.welt-der -bwl. de • www.werbung-marketing-pr.com • https://www.gruenderszene.de/allgemein/steuererklarung-steuern-sparen-grunder • https://www.existenzgruender.de/DE/Unternehmen-fuehren/Maerkte/Export/Export-Steuern/inhalt.html acces:  08.10.2018

  14. Thankyouforlistening!!!

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