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Economics. What is Economics?. The study of choices. Macro is the study of the national economy as a whole = we study economic output, inflation and unemployment of the nation.
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What is Economics? • The study of choices
Macro is the study of the national economy as a whole = we study economic output, inflation and unemployment of the nation. Micro is the study of individuals, firms and industries = we study how prices and output are determined for a firm or industry Micro vs. Macro Economics
What is Economics? • The study of choices • The role of wants • there are unlimited wants
What is Economics? • The study of choices • The role of wants • there are unlimited wants • The role of scarcity • there are limited resources • Shortage vs. Scarcity
What is Economics? • The study of choices • The role of wants • there are unlimited wants • The role of scarcity • there are limited resources • The role of opportunity costs • choosing how to use our resources has consequences
Opportunity Costs = • Forgoing one product or opportunity for another The opportunity cost is the next best alternative
Opportunity Costs • Opportunity cost are measured in: • time - a basketball game vs. movies
Opportunity Costs • Opportunity cost are measured in: • time - a basketball game vs. movies • goods - new shoes vs. compact disc
Opportunity Costs • Opportunity costs are measured in: • time - a basketball game vs. movies • goods - new shoes vs. compact disc • resources - wilderness vs. minerals needed for production
Opportunity Costs • Decisions on how to use our resources, time and money are basedonhow muchutilitythat a product or service gives us • Utility = usefulness of a product or service or the satisfaction you receive from a product or service • What gives you utility right now? Your Pencil or Pen
Opportunity Costs • Utility varies depending on needs • for example your downhill skis don’t give you much utility in the summer months
Opportunity Costs Utility varies depending on needs for example your downhill skis don’t give you much utility in the summer months OC varies from one person to another Skis- no OC for non-skier OC changes over time – food and level of hunger
Economic Goodvs.Economic Service Service = intangible, actions that one person performs for another Good = tangible, physical object
FACTORS OF PRODUCTION • ALL RESOURCES THAT ARE USED TO MAKE GOODS AND SERVICES • LAND • LABOR • CAPITAL
LAND • NOT ONLY REAL ESTATE • ALL NATURAL RESOURCES USED TO PRODUCE GOODS AND SERVICES
LABOR • WORKERS – EFFORT A PERSON DEVOTES TO A TASK FOR WHICH THAT PERSON IS PAID • PHYSICAL EFFORT • MENTAL EFFORT
PHYSICAL CAPITAL • HUMAN MADE OBJECTS • BUILDINGS AND TOOLS • PHYSICAL CAPITAL = GREATER PRODUCTIVITY
HUMAN CAPITAL • KNOWLEDGE AND SKILL A WORKER GAINS THROUGH EDUCATION AND EXPERIENCE
PUTTING IT ALL TOGETHER • WHO DECIDES HOW TO COMBINE LAND, LABOR, AND CAPITAL RESOURCES? • ENTREPRENEURS • JOHN D. ROCKEFELLER • ANDREW CARNEGIE • SAM WALTON • RAY KROC • BILL GATES