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Ethical Marketing Behavior: Embracing Responsibility in Business

Explore the ethical framework and societal responsibility in marketing, including legal aspects, moral philosophies, and industry practices. Understand the importance of ethical behavior, social responsibility concepts, and green marketing initiatives.

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Ethical Marketing Behavior: Embracing Responsibility in Business

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  1. ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING CHAPTER 4

  2. NATURE AND SIGNIFICANCE OF MARKETING ETHICS • Ethical/Legal Framework in Marketing • Current Perceptions of Ethical Behavior

  3. UNDERSTANDING ETHICAL MARKETING BEHAVIOR

  4. UNDERSTANDING ETHICAL MARKETING BEHAVIOR • Societal Culture and Norms • Personal Moral Philosophy and Ethical Behavior • Moral Idealism • Utilitarianism

  5. UNDERSTANDING ETHICAL MARKETING BEHAVIOR • Business Culture and Industry Practice • Ethics of Exchange • Caveat emptor • Consumer bill of rights • Ethics of Competition • Economic espionage • Corporate Culture and Expectations • Codes of Ethics • Ethical Behavior of Top Management and Co-Workers • Whistleblowers

  6. UNDERSTANDING SOCIAL RESPONSIBILITY IN MARKETING • Concepts of Social Responsibility • Profit Responsibility • Stakeholder Responsibility • Societal Responsibility • Green marketing • ISO 14000 • Cause-related marketing

  7. UNDERSTANDING SOCIAL RESPONSIBILITY IN MARKETING • The Social Audit: Doing well by Doing Good • Sustainable development • Turning the Table: Consumer Ethics and Social Responsibility

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