1 / 7

ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING

ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING. CHAPTER 4. NATURE AND SIGNIFICANCE OF MARKETING ETHICS. Ethical/Legal Framework in Marketing Current Perceptions of Ethical Behavior. UNDERSTANDING ETHICAL MARKETING BEHAVIOR. UNDERSTANDING ETHICAL MARKETING BEHAVIOR. Societal Culture and Norms

doris
Download Presentation

ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING CHAPTER 4

  2. NATURE AND SIGNIFICANCE OF MARKETING ETHICS • Ethical/Legal Framework in Marketing • Current Perceptions of Ethical Behavior

  3. UNDERSTANDING ETHICAL MARKETING BEHAVIOR

  4. UNDERSTANDING ETHICAL MARKETING BEHAVIOR • Societal Culture and Norms • Personal Moral Philosophy and Ethical Behavior • Moral Idealism • Utilitarianism

  5. UNDERSTANDING ETHICAL MARKETING BEHAVIOR • Business Culture and Industry Practice • Ethics of Exchange • Caveat emptor • Consumer bill of rights • Ethics of Competition • Economic espionage • Corporate Culture and Expectations • Codes of Ethics • Ethical Behavior of Top Management and Co-Workers • Whistleblowers

  6. UNDERSTANDING SOCIAL RESPONSIBILITY IN MARKETING • Concepts of Social Responsibility • Profit Responsibility • Stakeholder Responsibility • Societal Responsibility • Green marketing • ISO 14000 • Cause-related marketing

  7. UNDERSTANDING SOCIAL RESPONSIBILITY IN MARKETING • The Social Audit: Doing well by Doing Good • Sustainable development • Turning the Table: Consumer Ethics and Social Responsibility

More Related