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Corporate Visual Identity (CVI) and Reputation Management

Corporate Visual Identity (CVI) and Reputation Management. behavior. image/reputation. communication. CVI. symbols. CVI is only one of the means organizations have to build on their image/reputation. Organizational functions of CVI . expressing organizational features. external.

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Corporate Visual Identity (CVI) and Reputation Management

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  1. Corporate Visual Identity (CVI) and Reputation Management behavior image/reputation communication CVI symbols CVI is only one of the means organizations have to build on their image/reputation

  2. Organizational functions of CVI expressing organizational features external promoting visibility/recognizability CVI supporting organizational structure facilitating internal processes internal enhancing employee identification Contributing to image/reputation is only one of the functions CVI has within organizations

  3. Three levels of CVI research strategic level identity structure international strategy operational level CVI system design process CVI operations CVI consistency design level corporate name logo slogan typography

  4. Van der Geest & Loorbach • Using a visual card sort • Participants created groups of cards that they felt “belonged together” • For 44 design elements • For 24 web pages • Participants labeled the groups • (Interview about their motives)

  5. Van den Bosch • Qualitative research to explore internal causes for inconsistent CVI use • Leadership • Strategy and policy • People • Partnerships and resources • Processes

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