IGA Conference 2010 Data Trends

1. IGA Conference2010 Data Trends Michael Healey President, Yeoman Technology Group Contributing Editor, InformationWeek Analytics

2. Presentation Notes • Open Q & A forum • Ask as a question pops into your head • Questions for you • $1 rule applies

3. Goals • Review Major Information Trends • Options today • Business Intelligence • Enterprise Search • Outline Key Challenges • 2010 Outlook • Action items

4. Pace of Data Continues to Grow • 60% manage more than 1TB of data • 20% manage more than 100TB • 60% report 11 – 25% annual growth • 18% exceed 25% growth Source: 2009 Storage Survey

5. Location of Data is Changing • Continued progress with cloud applications • Communication and Customer centric apps leading the way • CRM (Salesforce) • Customer Support • Web conferencing

6. Depth of Data Is Growing Outstrips any size organizations tools for analysis and search

7. Bigger Spreadsheets is not the Answer…. “In Memory Business Intelligence Option” • Fancy name for something basic • Same options as before • Forward Looking “What if” • Real Time Analysis • Except Delivered Faster • Pulls dataset into memory • Old systems slow to begin with • Can’t keep up with data growth

8. Why Now • Hardware • Cheaper, Faster • Info Access • The “Saleforce.com” effect • Vendor Push • IBM / Solid DB, Cognos / Applix, Oracle / Times Ten • Even Microsoft Office?

9. But…. • Still requires analytics skills • Garbage Rule more critical • Requires IT ‘letting go’ in some cases • Valid option for LOB or smaller company

10. Enterprise Search Challenge • Goes beyond dashboard • Can you find key info to support decision • Intelligent search of: • Email • Databases • SharePoint / Intranet • ERP systems • File shares • “Google inside the network”

11. Enterprise Search Usage 2009 IW Survey on Enterprise Search

12. Search Usage Limited Less than 2% of all organizations use it to search ‘core four’

13. Search Challenge • More about internal operations than technology limitations • Requires Senior Support • Easiest Productivity Gain • Start with Basics • Desktop search • Core Four (Apps, File Shares, Email, SharePoint) • Build from there

14. The Big Myth – There is not “One Internet” There are groups of distinct sites and systems. Each has their own group of competitors, sites, and systems. They ARE NOT searchable or accessible from one spot.

15. 2009 Internet Revenue by Distribution Point Source: Yeoman study of US Dept of Commerce, IDC, & Gartner stats for product sales. Does NOT include advertising related revenue.

16. Traditional Sales & Distribution Model

17. Internet Delivery not consistent

18. 2010 Internet Challenge • Mfg tend to rely on downstream sales channel for bulk of Internet Delivery • No vetting of different options • Assumption partners are there • Less quality control • No monitoring of changes • If you go direct • Need to be able to manage distribution conflicts • Need ongoing cost / benefit analysis • Need to prioritize across all platforms

19. The Basics – Core Internet Trends • Speed Increase • Cost Decreases • End User Behavior • Vendor Landscape

20. The Basics - Speed • Avg connection speed increased 18% in 2009 • Key to any new options • Provides base platform for growth

21. The Basics - Cost • Fierce Competition across all segments in 2009 • No meltdown like 2000 • Larger players expanded footprints (and silo’d themselves more) • Amazon, Ariba, Alibaba, Affiliates….. • Open Source took a new twist • Became a core building block for cloud services • Lower cost integration points

22. The Basics - Vendor Landscape • Rise of Bing • Early signs are more B2B users • Bing/Yahoo merge 2010 • Major changes in Google coming in 2010 • New search pattern • More ‘direct’ services • Increased segmentation of search

23. The Basics - Customers • Behavior continues to evolve • Smarter searching – 9% increase in longer search teams • Smarter shopping – 13% increase in pricing engine usage • More collaboration – not just consumer sites

24. The Basics – Customers

25. Understand Social Network “Boom” • Overshadows other growth • Higher usage, but still lowest unique visitors • Creates new channel for sales, support, & mktg

26. The Basics – Core Internet Trends • Speed Increase • Cost Decreases • End User Behavior • Vendor Landscape • Better performance of next generation apps • Lower cost to implements • Willingness to engage online • More options, but less integration

27. Top 10 Trends for Manufacturing • Static Site Decline: Rise in next generation collaboration options on main sites, especially chat and collaboration • New Search: Required Re-Tooling of site based on new search drivers • Proliferation of product info online (whether you like it or not) • The Amazon Influence: Easier access to key ecommerce systems

28. Top 10 Trends for Manufacturing • Expansion of Content Systems to become more collaborative • Continued decline of trade shows, static prof associations, & industry magazines • Stumbles in Social Networking • Missed channels (FaceBook vs. LinkedIn) • Wasted dollars • Extended Rules and Regulations • Blogs & Targeted Ads • Regulated Industries / PCI • Privacy Pressures

29. Top 10 Trends for Manufacturing • New Hype: Push for Mobile Commerce • Gov/Ed: Growth in outsourcing to Supply Chain vendors • More RFPs • More open queries • Increased use of Analytics Tools • Tie to traffic patterns • Deeper customer / competitor knowledge • Link back to investments

30. Next Steps • Define Needs in English • Want to see defects by…. Sales by…. • Validate information exists • Understand search needs • Look at Third Party applications • More likely to integrate all systems • More aggressive vendors • Build Budget model • Cloud versus in-house discussion • Small steps to start

31. Thank You Michael Healey President, Yeoman Technology Group 800-667-6098 x301 www.yeomantechnologies.com Contributing Editor, InformationWeek www.informationweekanalytics.com