The product of design is no longer a single display.

1. Technology and Visual Designers:How Must We Respond to the Changes?October 2001Elizabeth BolingFeng-Ru SheuIndiana University Bloomington

3. The product of design is no longer a single display. Selecting a hot spot on the map zooms to more detail regarding events at that location.

4. The product of design is no longer a single display. Airplane symbols animate to show paths of the separate flights.

5. The product of design is no longer a single display.

6. The product of design is no longer a single display.

7. The product may not even exist except as an experience of the user.

8. The product may not even exist except as an experience of the user.

9. The product may not even exist except as an experience of the user.

10. The tangible form of the product is entirely different than the experience afforded by the product.

11. The “display” exhibits multiple dimensions.

12. The “display” exhibits multiple dimensions. Elements of the display exhibit behaviors, often in response to the viewer’s own actions.

13. The “display” exhibits multiple dimensions. Elements of the display may be of different media types, and may be assembled dynamically as the product is used – without the designer being able to see all possible combinations ahead of time.

14. The product requires engineering and maintenance. The Knowledge Base at IUB contains several thousand individual items of technical information, specific to IU, but accessible to anyone who wants to use them.

15. The product requires engineering and maintenance. A staff of about twelve core members maintains the Knowledge Base, with many more programmers and content providers involved in the complete process. Specialized software for working on the KB is also maintained as part of the overall project.

16. Traditional principles for static design address perception and processing of visual displays. Interactive products generate complex situations, particularly in terms of semiotic processing.

17. The designer and the user of a product are further and further apart.

18. The designer and the user of a product are further and further apart.

19. The designer and the user of a product are further and further apart.

20. The designer and the user of a product are further and further apart.

21. As a result, designers are often left isolated – as if they were once again designing for themselves.

22. The context of the product is growing more complex- there is simply more information everywhere. Information portals like Yahoo may display over 100 links on a single page, each of them representing an entire subset of information connected to it. Even so, such a portal probably represents only a fraction of the entire information set on the web.

23. The context of the product is growing more complex- there is simply more information everywhere. In more and more instances, design for one display must be adapted and presented in more than one form – in English language for foreign importers, for example.

24. The boundaries between media types are blurring, and the form of a design may have to adapt to several at one time. Telephony and distributed information systems are merging – and the design of the displays associated with both are having to adapt to the resulting physical realities.

25. The boundaries between media types are blurring, and the form of a design may have to adapt to several at one time. Paper-based system for formatting print-based materials has been in use for some years in large companies.

26. The boundaries between media types are blurring, and the form of a design may have to adapt to several at one time. Web-based equivalent must account for linking between pages (navigation) and vertically-biased format.

27. Systems of completely different types have to work together in design to create a seamless experience. The boundaries between media types are blurring, and the form of a design may have to adapt to several at one time.

28. People experience more than one media type at a time and may do so more and more in the future.

29. People make assumptions about the creators of the displays they see.

30. People make assumptions about the creators of the displays they see.

31. People make assumptions about the creators of the displays they see.

32. The systematic approach to design relies on process to help ensure quality and handle complexity.

33. The systematic approach to design relies on process to help ensure quality and handle complexity.

34. The systematic approach to design relies on process to help ensure quality and handle complexity.

35. User-oriented design relies on data in the process, empirical measurement, and iterative design.

36. User-oriented design relies on data in the process, empirical measurement, and iterative design.

37. User-oriented design relies on data in the process, empirical measurement, and iterative design.

38. The design process must in corporate multiple tools for representing and testing designs, gathering, analyzing and using data, and developing information structures.

39. Many designers are used to thinking of ourselves as the creators of products that are unique and self-expressive.

40. Designers may fear the image of ourselves at the service of our audiences – with no more glamour or creativity than a plumber.

41. In fact, we must redefine ourselves as collaborators – we work with the audience and are mutually responsible and dependent.

42. In fact, we must redefine ourselves as collaborators – we work with the audience and are mutually responsible and dependent.

43. We design products that comprise a high percentage of the experiences in many people’s lives- MIT researcher wears heads-up display, single-handed keyboard, and backpack CPU/power supply to integrate technology into every part of waking life. Schoolboy in Ankara purchases subway token with “smart ring.” Emergency medical technician records vital data on portable, special-purpose data device. Shipping worker scans packages to record their process toward destination Grandmother in one country welcomes baby in another one via interactive video.

44. No designer is completely isolated. Many designers do consider the audience respectfully. We must move in the direction of enhancing and expanding our collaboration with our audiences as technology increases the complexity of our work and our audience’s lives.

45. Technology and Visual Designers:How Must We Respond to the Changes?October 2001Elizabeth BolingFeng-Ru SheuIndiana University Bloomington