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Academic Year 2013-2014 Module 713

TIA presentation. Added value from Swiss Tourism Organization from both Federal and State levels. Class 703_E. Academic Year 2013-2014 Module 713. Johanne Neuffer, Seghen Zeremariam, Guillaume Prost, Jonathan Wicht and Mathias Schmidt. Table of contents.

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Academic Year 2013-2014 Module 713

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  1. TIA presentation Added value from Swiss Tourism Organization from both Federal and State levels Class 703_E Academic Year 2013-2014 Module 713 Johanne Neuffer, Seghen Zeremariam, Guillaume Prost, Jonathan Wicht and Mathias Schmidt

  2. Table of contents • Federal SW tourismorganizations • Valais tourism • Région du Leman • Conclusion

  3. Federal SW tourismorganizations • Switzerlandtourism • STnet global platform • TravelsnowmartSwitzerland (TSMS) • Innotour/Claire et Georges • Medical assistance for seniors • Hotellerie Suisse • Role of the institution

  4. Federal SW tourismorganizations • Viastoria • Cultural Routes of Switzerland • Lingua Natura • Combination of nature and language in a national park

  5. Switzerland Natural parks / Lingua Natura Lingua natura. (2011)

  6. Valais tourism • Key activities • Coordination between touristic region • Coordination with national and international tourism organisation • Work with the state • Cantonal tourism politic • Data analysing • Objectives adding value • Increase adding value • Development of workplaces and valorisation of the culture • Develop awareness • Improvement of the offer • Danger management

  7. « Région du Leman » • Key activities • Promote the state and its destinations in Switzerland and abroad in collaboration with Swiss Tourism, local tourism offices and partners • Keeptheir strategies up-to-date • Supportfor a sustainabledevelopment • Objectives adding value • Biginvestments in communication • Promotion based on the authenticity • New strategies put in place • Improvments in the structure of services • Manypromotionalcampaigns • Strengthentheir position with « BRIC » countries

  8. Conclusion • The work of many organizations in Switzerland brings added value to tourism • Their work is done whether at Federal or State levels • There are organizations whose main activities are to promote their region such as Valais Tourism and Région du Leman

  9. Reference list • Politique du tourisme. (n.d.). RetrievedNovember 2013, fromValaistourism.net: http://www.valaistourism.net/Applications/Intranet.nsf/0/31d21f89a5b9d7b8c1256f550051b6b9 • Politique touristique régionale. (n.d.). RetrievedNovember 2013, fromVs.ch: http://www.vs.ch/Navig/navig.asp?MenuID=2 • Suisse Tourisme (2013). 1. Snow TravelMartSwitzerland 2014. Retrievedfrom http://www.stnet.ch/de.cfm/STM/ • Swisstourismheritage by Hotelarchiv Schweiz (2013). Fil Rouge et Mission. Retrievedfrom http://hotelarchiv.ch/leitgedanke-auftrag/?lang=fr • Innotour (2013). Fondation Claire & George. Retrievedfrom http://www.claireundgeorge.ch/?lang=fr • ViaStoria (2013). ViaStoria – The Organisation behind Cultural Routes of Switzerland. Retrievedfrom http://www.kulturwege-schweiz.ch/fr/qui-sommes-nous/viastoria.html • Lingua natura. (2011). Home page. Retrievedfrom http://www.lingua-natura.com/fr • Alparc. ( 2012). Lingua Natura. Retrievedfrom http://www.alparc.org/news/news-from-the-protected-areas/lingua-natura • Nos missions. (n.d.). Retrieved November 2013, from Région du Léman: Région du Léman • Office du Tourisme du Canton de Vaud. (2012). Rapport Annuel 2012.

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