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“Harnessing The Power Of The Mobile Phone For Low Cost, Fast & Accessible Cross Border Remittances – A GCASH Case St

“Harnessing The Power Of The Mobile Phone For Low Cost, Fast & Accessible Cross Border Remittances – A GCASH Case Study” Asia Pacific Regional Forum 20 May 2011 Bangkok, Thailand. GCASH REFRESHER.

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“Harnessing The Power Of The Mobile Phone For Low Cost, Fast & Accessible Cross Border Remittances – A GCASH Case St

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  1. “Harnessing The Power Of The Mobile Phone For Low Cost, Fast & Accessible Cross Border Remittances – A GCASH Case Study” • Asia Pacific Regional Forum • 20 May 2011 • Bangkok, Thailand

  2. GCASH REFRESHER • GCASH is a revolutionary, innovative, and cutting-edge mobile commerce platform that transforms the mobile phone into a wallet for financial transactions with the ease and cost of a text message • Launched in the Philippines in 2004 • Menu of services include: • Phone to Phone Transfers • Airtime Load Purchases • Retail / Online Payments • Bill Payments • Tuition Fee Payments • Micro-credit Payments • Disbursement of salaries, allowances, etc. • Donations to Charitable Institutions

  3. GCASH Milestones • 2006 Launched Cross-Border Single-Currency Remittance with CSL of Hong Kong • 2007 Launched Cross-Border Multi-Currency Remittance with Maxis of Malaysia Launched GCASH REMIT* International • 2009 Accredited 18,000 GCASH outlets nationwide Includes Pawnshops, Rural Banks, Airtime Loading Stations, Department Stores, Convenience Stores • 2010 Launched GCASH REMIT* Domestic Launched the fully customizable GCASH ATM Card Launched partnerships with BICS and Vodafone Pilot disbursement of grants for the UN World Food Program Pilot disbursement of grants for the DSWD CCT Program *GCASH REMIT is an over-the-counter cash pick-up service where outlets in the Philippines utilize the mobile phone and the GCASH platform to process the remittance transactions

  4. Cross-Border Money Transfer 4

  5. Increased footing in international remittance space

  6. Trade and Customer Acquisition should be in-step

  7. Outlet Availability is key to enable Trade scale-up

  8. Platform ready to scale up with all components in place Domestic Online to Mobile International Outlet to Outlet (Cash Pick-Up) International Outlet to Mobile Personalized ATM Cards Cash Out And Valid ID International Mobile Money Transfer Hub (Mobile to Mobile) International Outlet to Bank (Credit to Bank) International Online to Mobile Domestic Outlet to Outlet (Cash Pick-Up) Domestic P2P (Mobile to Mobile) 2004 2006 2007 2009 2010

  9. Back-end geared up to support increasing customer demands 24/7 customer service & partner support team Pro-active Operations Support Continuous enhancement in core & peripheral systems Up-to-date fraud monitoring & detection systems

  10. GCASH Video Files 1. CNN Feature on WFP-GCASH Cash for Work Program2. Conditional Cash Transfer Program Video

  11. Thank You Asia Pacific Regional Forum 20 May 2011 Bangkok, Thailand

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