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The Process of Qualitative Research Methods

Dive deep into the process of qualitative research methods, analyzing data principles, and formulating research questions. Understand the societal impact, theoretical framework, and steps for qualitative data analysis.

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The Process of Qualitative Research Methods

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  1. Research & Project Design Assoc. Prof. Chiwoza R Bandawe The Process of Qualitative Research Methods

  2. What is the purpose of my research? • What is my research for? • How will this contribute to the socio-political and cultural context of Malawi? • Who will benefit? How emancipatory or participatory is it?

  3. What topic or broad area is the research concerned with? • Health? • Policy? • Sociological? • Historical? • Multi disciplinary approach?

  4. What puzzle am I trying to unwind? • Development puzzle? How and why did x or y develop? • Mechanical puzzles? How does x or y work? Why does it work in this way? • Comparative puzzles? What can we learn from comparing x and y? How can we explain the differences between them?

  5. What are my research questions? • What is the social reality I wish to investigate? • What explanations or arguments can I build from my data? • Can I generalise my findings? • Are my RQs consistent & linked with each other? Do they add to a sensible whole? • Are they worth asking and grounded in an understanding of the relevant background?

  6. How is the social world organised? • What is my theory/ cosmology or world view? • What are my life values? • How might my cosmology influence my research?

  7. Qualitative data analysis • Principles of data analysis (Patton,1990) • 1. No exact replication. Each study unique • 2. Dependent on skills of researcher at each stage of study • 3. No absolute rules, but guidelines for analysis • 4. Report and monitor and report analytical procedures in detail

  8. Principles of qualitative data analysis • Important for researchers to recognise and account for own perspective • Respondent validation • Seek alternative explanations • Work closely with same-language key informant familiar with the languages and perspectives of both researchers and participants

  9. Principles of qualitative data analysis • Context is critical i.e. physical, historical, social, political, organisational, individual context Dependence/interdependence • Identify convergence / divergence of views and how contextual factors may influence the differences

  10. Principles of qualitative data analysis • Role of theory guides approach to analysis • Established conceptual framework – predetermined categories according to research questions • Grounded theory – interrogate the data for emergent themes

  11. Principles of qualitative data analysis • Pay attention to deviant cases / exceptions • Gives a voice to minorities • Yield new insights • Lead to further inquiry

  12. Principles of qualitative data analysis • Data analysis is a non-linear / iterative process • Numerous rounds of questioning, reflecting, rephrasing, analysing, theorising, verifying after each observation, interview, or Focus Group Discussion

  13. Steps to Analysis • Step 1: Familiarisation and immersion • Step 2: Inducing themes/ Hypothesis Formulation: • Identifying • Coding • Categorisation • Step 3: Discursive Elaboration (context) • Step 4: Interpretation (telling the story)

  14. Discourse (language) • Realised in texts • Is about objects • Contains subjects • Reflects its own way of speaking/ presentation • Is historically located

  15. Ideology • A set of ideas that explains reality, provides guidelines for behaviour and expresses the interest of a group • Elaborate: Christianity, capitalism, Marxism. • Consistent framework guiding action • Narrowly aimed at one side of issue

  16. Step 1:Familiarisation and immersion • Read the whole, read parts and see how they fit into the whole picture. • What are the contradictions? • What are the taken for granted statements? • What vivid expressions, figures of speech and metaphors emerge? • What repetitions, gaps are noticed?

  17. Step 1 …continued • Why is this pattern like this? • How are the sentences constructed? Active or passive? • How is the language being used? E.g. police: “they did it, I keep law and order” for protection. • Comb the data and immerse yourself

  18. Step 2: Inducing Themes • Order the text into segment and solicit themes • - Way in which people categorise • -Who is doing the categories? • -Look for consistent patterns • Coding • Categorisation

  19. Processes in qualitative data analysis • Coding – Identifying emerging themes • Code the themes that you have identified • No standard rules of how to code • Researchers differ on how to derive codes, when to start and stop, and on the level of detail required • Record coding decisions • Usually - insert codes / labels into the margins • Use words or parts of words to flag ideas you find in the transcript • Identify sub-themes and explore them in greater depth

  20. Coding – Identifying emerging themes • Codes / labels • Emergent codes • Closely match the language and ideas in the textual data • Insert notes during the coding process • Explanatory notes, questions • Give consideration to the words that you will use as codes / labels – must capture meaning and lead to explanations • Flexible coding scheme – record codes, definitions, and revisions

  21. Code continuously as data collection proceeds • Imposes a systematic approach • Helps to identify gaps or questions while it is possible to return for more data • Reveals early biases • Helps to re-define concepts

  22. Step 3: Discursive Elaboration • Texts work to reproduce status quo of power relations OR disrupt, challenge, deconstruct, show marginal voices. • Explore function of texts in relation to: • Power • Ideology • Institutions & domination

  23. Developing hypotheses, questioning and verification • Extract meaning from the data • Do the categories developed make sense? • What pieces of information contradict my emerging ideas? • What pieces of information are missing or underdeveloped? • What other opinions should be taken into account? • How do my own biases influence the data collection and analysis process?

  24. Step 3 Tools for Analysis • How are persons, situations named, referred to linguistically? • What traits, qualities, characteristics attributed? • What arguments are used to justify, legitimise the status quo?

  25. Step 4: Telling the Story • Bringing the whole analysis together into a coherent whole. For a competent and useful guideline, refer to the article: • Malterud, K. (2001). Qualitative research: standards, challenges, guidelines. The Lancet, 358, 483-488.

  26. Interpretation • Dependability • Can findings be replicated? • Confirmability • Audit trail • Permits external review of analysis decisions • Transferability • Apply lessons learned in one context to another • Support, refine, limit the generalisability of, or propose an alternative model or theory

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