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How to Cultivate Transformative Product and Program Management

Product & program managers are critical resources needed to drive digital business initiatives in both startups and large corporations. Product managers focus on user experience and marketing, while program managers focus on collaborating with development teams and agile delivery. When these two roles are operating together effectively, a new synergy may be developed which clearly enhances the end product quality, user satisfaction, and time to market.

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How to Cultivate Transformative Product and Program Management

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  1. How to Cultivate Transformative Product & Program Mgmt Change & Growth Agents for the Digital Company Doug Floyd • douglas.vincent.floyd@gmail.com |www.linkedin.com/in/dougvfloyd|@dougvfloyd |510.682.1780

  2. COMPANIES OF ALL SIZES, FROM STARTUPS TO FORTUNE 500, NEED TO LEVERAGE TALENT EFFECTIVELY. PRODUCT AND PROGRAM MANAGERS PLAY A PIVOTAL ROLE IN DIGITAL COMPANIES. HOW CAN COMPANIES LEVERAGE THESE ROLES AS CHANGE AGENTS AND GATEKEEPERS FOR DIGITAL TRANSFORMATION?

  3. WHEN IMPLEMENTED EFFECTIVELY, THE TWO ROLES CAN WORK SYNERGISTICALLY TO MAXIMIZE PRODUCT DELIVERY, DECREASE CYCLE TIMES, AND ENHANCE QUALITY. PRODUCT MANAGEMENT – MINI CEO’S WHO LEAD EVERY MOVEMENT OF THE PRODUCT LIFECYCLE, FROM THE CEO AND EXECUTIVE LEVEL TO THE DEVELOPMENT TEAM. AGILE PROGRAM/PROJECT MANAGEMENT – LEADERS WHO ENABLE ITERATIVE AND INCREMENTAL DESIGN AND BUILD ACTIVITIES FOR SOFTWARE ENGINEERING.

  4. PRODUCT MANAGERS OPERATE AT THE INTERSECTION OF BUSINESS, TECHNOLOGY, AND USER EXPERIENCE.

  5. PRODUCT MANAGERS LEAD BOTH PRODUCT MANAGEMENT AND PRODUCT MARKETING EFFORTS IN ORDER TO MAXIMIZE THE USER EXPERIENCE.

  6. PRODUCT MANAGERS MUST EFFECTIVELY COLLABORATE WITH EXECUTIVE, DEVELOPMENT, AND MARKETING TEAMS.

  7. PRODUCT MANAGERS ARE THE CENTRAL HUB FOR PRODUCT CAPABILITY AND DELIVERY.

  8. PRODUCT MANAGERS PLAY A PIVOTAL ROLE IN TECHNOLOGY AND MARKETING STRATEGY.

  9. PRODUCT MANAGERS GUIDE ALL ASPECTS OF THE PRODUCT DEVELOPMENT LIFE CYCLE.

  10. PRODUCT MANAGERS UTILIZE ITERATIVE LEAN AND AGILE METHODOLOGIES TO GET PRODUCTS TO MARKET AS QUICKLY AS POSSIBLE.

  11. PROGRAM MANAGEMENT LINKS AND INTEGRATES ALL OF THE MANAGERIAL AND SYSTEMS TASKS.

  12. AGILE PROGRAM MANAGERS LEAD ITERATIVE AND COLLABORATIVE DEVELOPMENT TEAMS.

  13. AGILE PROGRAM MANAGERS INFUSE THE AGILE APPROACH WITHIN ALL ASPECTS OF PROJECT AND PRODUCT DELIVERY.

  14. AGILE PROGRAM MANAGERS HANDLE INITIATIVES FROM THE PORTFOLIO TO PROJECT LEVEL. Program View

  15. AGILE PROGRAM MANAGERS ENSURE THAT REQUIREMENTS AND STAKEHOLDER CONSULTATION WEIGH HEAVILY AS INPUTS INTO SPRINTS.

  16. AGILE PROGRAM MANAGERS INTEGRATE DAILY TASKS WITH THE PRODUCT OWNER. AGILE PROGRAM MANAGER PRODUCT OWNER

  17. PROGRAM MANAGERS OPERATE AT STRATEGIC AND TACTICAL LEVELS TO IMPROVE THE USER EXPERIENCE. Agile Program Management

  18. PRODUCT MANAGERS AND PROGRAM MANAGERS CAN WORK TOGTHER AS TWO PIECES OF A PUZZLE TO ENABLE DIGITAL TRANSFORMATION. PRODUCT MANAGEMENT PROGRAM MANAGEMENT

  19. LET PRODUCT AND PROGRAM MANAGERS JOINTLY COLLABORATE TO TRANSFORM THE DIGITAL ENTERPRISE.

  20. Related Transformative Product & Program Management Content by Doug: How to Cultivate Transformative Product & Program Management Video How to Cultivate Transformative Product & Program Management White Paper Related Convergence of Startup Best Practices Content by Doug: How to Leverage the Convergence of Startup Best Practices Presentation How to Leverage the Convergence of Startup Best Practices Video How to Leverage the Convergence of Startup Best Practices White Paper Related Digital Leaders Content by Doug: How to Become a Digital Leader Presentation How to Become a Digital Leader Video How to Become a Digital Leader White Paper Related Digital Technology Strategy Industry Landscape Content by Doug: How to Envision the Digital Technology Strategy Industry Landscape Presentation How to Envision the Digital Technology Strategy Industry Landscape Video How to Envision the Digital Technology Strategy Industry Landscape White Paper Related Agile Framework Selection Content by Doug: How to Select the Optimal Agile Framework Presentation How to Select the Optimal Agile Framework Video How to Select the Optimal Agile Framework White Paper Doug Floyd Digital Technology Strategist, Product Leader, & Program Manager specializing in transformative growth through digital technology solutions. • How to Cultivate Transformative Product & Program Mgmt Change & Growth Agents for the Digital Company Doug Floyd • douglas.vincent.floyd@gmail.com |www.linkedin.com/in/dougvfloyd|@dougvfloyd |510.682.1780

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